Prove ROI.
Increase Conversions.
Drive Revenue.

Track and attribute every online and offline lead to exactly which campaign is driving it.

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Gain full visibility

into all your marketing efforts.

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Maximize ad spend

to make your marketing dollars do more.

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Align sales and marketing

to drive more conversions.

Global Organizations Rely on CallTrackingMetrics

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AI-Driven Insights Into What Motivates Your Customers to Buy

Why now, or why this ad? Analyze call recordings, transcriptions, and live conversations to uncover otherwise overlooked insights about your customers’ preferences and behavior. Manually analyze, set up automated rules, or level up this data from your conversations with artificial intelligence and AskAI to gain an edge over competitors, personalize the user experience, and guide your decisions with first-party data only you have access to.

What Our Customers Are Saying One set of quotation marks.

Jon Ostenson, CEO, 10Xfive

“One of our largest clients, that we support with about 170,000 outbound calls and over 70,000 inbound calls per year, has been able to attribute a conversion rate close to 85%—far above the industry average of 50% and below. — “The team does this utilizing CallTrackingMetrics’ software.”

Read the Case Study

John Thornton, Black Propeller

“It’s amazing what data can do – not only are we able to hone our strategy and spend time working on the ads that really work, but we can also improve our engagements with clients by monitoring conversation quality and intelligently routing their calls. Once we integrate call tracking into our client’s marketing campaigns, they can generally expect to see conversions increase by 25 to 30 percent.”

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Ben Kaneaiakala – CEO, Phoenix Rising Behavioral Health Care Services

“Call tracking is essential for any business that wants control over their marketing ROI, and also quality assurance and training of call agents. We have saved a significant amount of marketing dollars on campaigns that were not working.”

Read the Case Study

Get Started in Four Easy Steps… 

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Create an account

Sign up and start customizing your setup

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Select phone numbers

Choose from local or toll-free numbers to start tracking ad campaigns

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Add a short line of code

Simply copy and paste the provided code to enable call tracking on your website

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Start connecting the dots

Track calls, texts, chats, and forms to discover which ads are getting results–and which aren’t

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Stop Guessing, Start Making Confident, Data-backed Decisions

Don’t lose sleep trying to figure out which ads are driving the most qualified leads and highest-value conversions. Connect every call, chat, form, and text to exactly which ad drove it with closed-loop attribution.

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Leverage Workflow Automation to Align Your Teams

Reduce friction for your customers and increase conversion rates by routing incoming calls, texts, and form submissions to the right person with as few transfers, and as little wait time, as possible. Customize the communication and lead follow-up process with conditions to:

  • Route to specific people or teams
  • Uncover actions the customer has taken on your website
  • Segment customers, leads, and first-time visitors
  • Automate lead scoring and tagging to facilitate insight-driven reporting and follow up
  • Optimize integrations with top marketing, analytics and business solutions

“CallTrackingMetrics has everything we need as an agency. Most importantly their interface is built to be affordable, scalable, lean and agency-friendly.”

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Don’t Lose Clients Due to Incomplete Data

As an agency, your clients expect results. Yet without a complete picture of your marketing efforts, your conversions might be credited to other channels or missed completely. CallTrackingMetrics gives you the confidence and insights to deliver fully-informed marketing guidance to your clients. Plus, we make it easy for you. Agencies enjoy unlimited sub-accounts as well as white label and custom billing options to own their branding—and their bottom line.

Enhance Your Digital Strategy, Your Way

CallTrackingMetrics is a complement to your everyday tools and digital strategies. We never put marketers in a box. Instead, we give you the flexibility to optimize and automate through a full suite of integrations like Google Ads and Google Analytics 4 (GA4), HubSpot, and Salesforce.

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Automate insights from all your customer communications

There’s no better way to get to know your customer than through their own communications with your brand. Gain a strategic advantage and a thorough understanding of your customer’s full journey with a complete suite of conversation intelligence tools and features. Measure customer sentiment, automatically identify and score qualified conversations, and give strategists everything they need to knock their campaigns out of the park.

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Recognized as Conversation Intelligence Champions and Leaders for Business Value Created

Software Reviews Champion Badge 2023 in Conversation Intelligence