Expert advice on specific questions regarding the various products and features within the CallTrackingMetrics platform.
We’ve interviewed quite a few experts in this series, but incredibly, this will be our first time speaking with Amy Zoeller. She has been an important member of the CallTrackingMetrics team for several ...
Why should a user of Google Ads bother with a call tracking provider like CallTrackingMetrics, rather than use call forwarding through Google Ads?
Google recently rolled out "parallel tracking" and announced that it will be required for some advertisers in October 2018. What does this mean for those using CallTrackingMetrics?
Free trials are a great way to see if a software is right for you without fully committing to payment. However, trial periods are finite, so it's crucial to ensure that you get ...
Marketing agencies who sell call tracking to their clients are often looking for a simple, automated way to bill for that usage. Engineer Matt Horstmann reveals the secrets behind "set it and forget ...
Custom fields are definitely an important component of our call tracking software, as they allow our platform to be truly customizable.
Managers of contact centers have a difficult job; they need to manage their agents, their callers, and the productivity of their team. Do tools like barge and drop call help them perform? We ...
If you're able to set up a thoughtful relationship between your call tracking software and overall digital marketing strategy, you will be rewarded with a ROI that will likely bring a smile to ...
In today's marketplace, there are many providers of contact center management software, each offering a unique combination of features and fees. Those who offer per-seat pricing, in which the monthly rates change based ...
The more time and effort that both the client and the company can invest in the onboarding process, the more successful their partnership will be for the long term.
Digital marketers can use call tracking to attribute conversions back to their PPC ads;Â but what about content marketers?
People hear the word "onboarding" and then think about learning a new job. But, it's really just referring to training. Once we know what exactly a particular customer is looking to achieve with ...