Offline Conversion Import allows Bing advertisers with offline sales from online leads to connect their conversions back to the original search ads that users interacted with along the way. This helps advertisers build a more complete view of their campaign impact across both online and offline channels. With this integration, CTM can now send conversion data into Bing Ads, through this new click ID.
Interested in learning more about how our integration works and the benefits of using this new feature? Watch our recorded training webinar to get information on:
1) How to set up the integration
2) How to troubleshoot issues in getting the information syncing correctly
3) Bing Integration vs AdWords Integration
4) Best practices for using the integration to impact advertising decisions and business performance.