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CTM Blog

Marketing
Attribution, Strategy
Does a good call tracking software need custom fields?
Custom fields are definitely an important component of our call tracking software, as they allow our platform to be truly customizable.
by CallTrackingMetrics
Attribution
Is Your Marketing Platform Really Intelligent?
What’s the difference between AI and IA, and why does it matter?
by Erika Rollins
Attribution
What are some creative ways that content marketers can make use of call tracking technology?
Digital marketers can use call tracking to attribute conversions back to their PPC ads;  but what about content marketers?
by CallTrackingMetrics
Attribution
How important is call tracking in the world of digital marketing?
We find that digital marketing agencies are particularly well-served by our platform. They're able to pick and choose from a robust feature set that supports their business model extremely well. Jason Smith, a senior member of our sales team, has spent the last few years helping digital marketers get the most out of CallTrackingMetrics.
by CallTrackingMetrics
Attribution, Strategy
Does call tracking & dynamic number insertion negatively impact SEO?
Overall, using call tracking software should have little impact on the overall SEO of a website and online business presence.
by CallTrackingMetrics
Attribution, Strategy
Digital Marketing Attribution: Helping Agencies to Differentiate Themselves
Marketing, PR, and ad agencies know how to differentiate—it’s what they do. Here are four ways that agencies can set themselves apart this year.
by Erika Rollins
Attribution
Conversion Attribution for Social Media – Step by Step Instructions
One of the most interesting facts I took away from the session is that the ability to demonstrate ROI is the largest factor when it comes to making decisions.
by Jessica Michaels
Attribution, Strategy
Call Tracking & Conversions: Take Your Reporting to the Next Level
Sales teams can use the recordings and transcriptions to quickly recall past call details to stay fresh on pending deals.
by Todd Fisher
Attribution, Strategy
Call Tracking for Agencies: Added Expense or Added Value?
Every day CTM helps advertising and marketing agencies across the world track their phone calls in order to optimize their campaigns around which ads are performing and which are not.
by CallTrackingMetrics