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CTM Blog

Resources
Case Studies
Discovery Institute & CTM: How An Award-Winning Addiction Treatment Center Uses Call Tracking & Attribution to Reach Patients and Provide Care
Discovery Institute, an award-winning addiction treatment center, uses CTM to help patients get the care they need, fast, streamline administration processes, and stay on a growth trajectory.
by Hannah Hanover
Video, Smart Route Podcast
The Rise of SaaS Marketplaces
Why be just a software when you can be a whole platform? Online marketplaces, where companies showcase products, partnerships, integrations, and services (think Etsy and Salesforce), are proven to drive customer retention and product value. Discover how marketplaces can give your customers a more comprehensive, buildable, and personalized experience in our newest episode of Smart Route.
by Hannah Hanover
Video, Smart Route Podcast
Is AI Going to Steal My Job?
Goldman Sachs estimates that AI could replace 300 million full-time jobs. But before you panic, join AI enthusiast and Social Strategy Director, Jeff MacDonald, as he explores how AI will change the way we do our jobs and may actually help us be more human—not less.
by Hannah Hanover
Video, Smart Route Podcast
Make Imposter Syndrome Your Superpower
Can you show up as your whole self to work? If the answer’s “no,” discover how to manage self-doubt, reclaim your presence of mind, and turn insecurities into assets in this down-to-earth, data-driven talk with executive leadership coach Jen Coken.
by Hannah Hanover
Resources, Case Studies
Stackmatix, Tutor Doctor, and CTM: Closing Attribution Gaps and Aligning Teams
Stackmatix is a leading startup growth partner that scales clients' businesses efficiently and is a four-and-a-half-year agency partner of CallTrackingMetrics.…
by CallTrackingMetrics
Smart Route Podcast
Buy This, Not That! Tools for Buying & Measuring Paid Ads
You need digital ads to reach your audience, build your brand, and make money – but where to start? In this episode, you’ll discover the tools media managers use to buy and track ads for as little as $5 a day. Save time, optimize your ad spend, and stay on top of 2023’s hottest media buying trends.
by Hannah Hanover
Analytics, Guides
The Complete Guide to GA4 for Marketing Reporting
With GA4, a lot has changed. Change can be frustrating. Change can be hard. Change can also open up new opportunities. In this guide we’ll empathize over the frustrating things, and give you the tools to unlock opportunities.
by Chris Todd
CTM Culture, Guides
Snow More Forms! Our Winter Gift to You (& Girls Who Code) 
CallTrackingMetrics is giving you more this winter by unlocking the gates to our valuable marketing and call tracking resources with…
by CallTrackingMetrics
Smart Route Podcast
Top 5 Trends Marketing Leaders Need to Know In 2023
As 2022 comes to a close we look ahead to 2023 and which digital marketing trends to look out for in the new year. Our Smart Route host, Courtney Tyson talks to the vice president of technology of White Shark Media, and CallTrackingMetrics’ partner, Daniel Alvarado, about the hottest marketing trends of 2023; which ones to jump on, and which trends were popular in 2022 that will continue to grow.
by Rebecca Maslar