Categories

CTM Blog

Resources
Case Studies
Callbox & CTM: Call Tracking for Marketers, MarTech, and Everyone In Between
Just over 10 years after finding CTM, Callbox is a thriving martech company that serves over 400 clients on CallTrackingMetrics' platform. Callbox was able to improve the quality of their leads and continue to scale without overspending on advertising or acquisition. 
by Hannah Hanover
Release Notes, Video
CTM’s Latest & Greatest Q2 2023
CTM's Latest & Greatest Q2 2023 | Buying Numbers, AskAI, GA4, CNAM Registration, SOC 2, and More! We’ve been hard…
by Hannah Hanover
Guides
Staying Relevant & Compliant in Healthcare Marketing
Marketing insight and personalization through a HIPAA-compliant call tracking solution can impact a healthcare provider’s success while protecting both privacy and data.
by CallTrackingMetrics
Case Studies
Discovery Institute & CTM: How An Award-Winning Addiction Treatment Center Uses Call Tracking & Attribution to Reach Patients and Provide Care
Discovery Institute, an award-winning addiction treatment center, uses CTM to help patients get the care they need, fast, streamline administration processes, and stay on a growth trajectory.
by Hannah Hanover
Video, Smart Route Podcast, Smart Route Podcast
The Rise of SaaS Marketplaces
Why be just a software when you can be a whole platform? Online marketplaces, where companies showcase products, partnerships, integrations, and services (think Etsy and Salesforce), are proven to drive customer retention and product value. Discover how marketplaces can give your customers a more comprehensive, buildable, and personalized experience in our newest episode of Smart Route.
by Hannah Hanover
Video, Smart Route Podcast, Smart Route Podcast
Is AI Going to Steal My Job?
Goldman Sachs estimates that AI could replace 300 million full-time jobs. But before you panic, join AI enthusiast and Social Strategy Director, Jeff MacDonald, as he explores how AI will change the way we do our jobs and may actually help us be more human—not less.
by Hannah Hanover
Video, Smart Route Podcast, Smart Route Podcast
Make Imposter Syndrome Your Superpower
Can you show up as your whole self to work? If the answer’s “no,” discover how to manage self-doubt, reclaim your presence of mind, and turn insecurities into assets in this down-to-earth, data-driven talk with executive leadership coach Jen Coken.
by Hannah Hanover
Case Studies
Stackmatix, Tutor Doctor, and CTM: Closing Attribution Gaps and Aligning Teams
Stackmatix is a leading startup growth partner that scales clients' businesses efficiently and is a four-and-a-half-year agency partner of CallTrackingMetrics.…
by CallTrackingMetrics
Smart Route Podcast
Buy This, Not That! Tools for Buying & Measuring Paid Ads
You need digital ads to reach your audience, build your brand, and make money – but where to start? In this episode, you’ll discover the tools media managers use to buy and track ads for as little as $5 a day. Save time, optimize your ad spend, and stay on top of 2023’s hottest media buying trends.
by Hannah Hanover