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The Complete Guide to GA4 for Marketing Reporting
With GA4, a lot has changed. Change can be frustrating. Change can be hard. Change can
also open up new opportunities. In this guide we’ll empathize over the frustrating
things, and give you the tools to unlock opportunities.
Snow More Forms! Our Winter Gift to You (& Girls Who Code)
CallTrackingMetrics is giving you more this winter by unlocking the gates to our valuable marketing and call tracking resources with…
Top 5 Trends Marketing Leaders Need to Know In 2023
As 2022 comes to a close we look ahead to 2023 and which digital marketing trends to look out for in the new year. Our Smart Route host, Courtney Tyson talks to the vice president of technology of White Shark Media, and CallTrackingMetrics’ partner, Daniel Alvarado, about the hottest marketing trends of 2023; which ones to jump on, and which trends were popular in 2022 that will continue to grow.
[Report] The State of Data-Driven Marketing
Survey results from hundreds of marketing professionals on their approach to data, roadblocks, and what's next for marketing data.
Is Click Fraud Skewing Your Ads Data?
Ad fraud may not be top of mind, but if you’re ignoring fraudulent clicks on your website and campaigns you could be in for trouble. In this episode we sat down with Lucas Rabinowitz, Sr. Director of Growth Sales, from Cheq and ClickCease to find out more about this growing and dangerous trend and how you can protect your organization (and budget).
The Modern Keyword Research Playbook
Keywords are vital to driving organic traffic to your website. Keyword research done correctly is the key to driving the right traffic and doing it consistently.
Stop Confusing Customers! Use the StoryBrand Framework
Today’s audience is more distracted than ever. That means getting your marketing message across clearly and quickly is critical. In this episode of Smart Route, Certified StoryBrand Guide Cassie Egli explains why ‘if you confuse you lose’ and how to use the StoryBrand framework to clarify your message and increase revenue.
Global Automation, Live Transcriptions, and SMS Routing | CTM’s Latest & Greatest Q3 2022
CTM’s Latest & Greatest Q3 2022 Release Notes Over the past few months our product and engineering teams have been…
Your Top Influencer Marketing Questions Answered
Today, influencer marketing can work for any industry–including B2Bs–when planned and executed correctly. Hear from expert influencer marketer Cait Weingartner as she uncovers strategies for influencer marketing campaigns and shares her experience leading creative strategy for 200+ influencer-centric campaigns for clients like Meta, QuickBooks, Target, L’Oreal and Converse.