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Is Click Fraud Skewing Your Ads Data?
Ad fraud may not be top of mind, but if you’re ignoring fraudulent clicks on your website and campaigns you could be in for trouble. In this episode we sat down with Lucas Rabinowitz, Sr. Director of Growth Sales, from Cheq and ClickCease to find out more about this growing and dangerous trend and how you can protect your organization (and budget).
Stop Confusing Customers! Use the StoryBrand Framework
Today’s audience is more distracted than ever. That means getting your marketing message across clearly and quickly is critical. In this episode of Smart Route, Certified StoryBrand Guide Cassie Egli explains why ‘if you confuse you lose’ and how to use the StoryBrand framework to clarify your message and increase revenue.
Your Top Influencer Marketing Questions Answered
Today, influencer marketing can work for any industry–including B2Bs–when planned and executed correctly. Hear from expert influencer marketer Cait Weingartner as she uncovers strategies for influencer marketing campaigns and shares her experience leading creative strategy for 200+ influencer-centric campaigns for clients like Meta, QuickBooks, Target, L’Oreal and Converse.
TikTok Marketing 101 for B2B
Join our conversation with TikTok influencer Austin Armstrong to learn his top three content strategies B2B companies can use to grow on TikTok. Listen in as he guides you through the marketing metrics–and budget!– that matter on today’s fastest-growing media platform.
Google | The Evolution of Search with Automation
Google’s machine learning has come a long way. Learn how leveraging automated bidding, broad match keywords, and smarter lead generation strategies can drive business outcomes by reducing complexity so you can reach the right customers at the right time with Google search ads.
Becoming Values-Driven: Br8kthru’s Fine Dining Approach to Their Agency Model
What would happen if you treated your customers the way Michelin Star restaurants do? Find out from the award-winning agency that does in our newest episode of Smart Route.
Expand Your Audience Reach with Audio Ads
Today’s average American sees between 6,000 and 10,000 ads a day. So how can your target audience possibly remember your campaign? Audio advertising. Join Eric Yang of AudioGo and host Courtney Tyson to learn how audio marketing can make you 220% more memorable than a TV ad.
Goodbye SEO! Rank and Convert Everywhere with DMO
SEO is officially outdated. Market better and drive long-term brand success with Digital Media Optimization (DMO), a new, holistic method to appear and rank in search results on every platform. Learn from Myrna Daramy, DMO Expert and entrepreneur, as she guides us through a strategy-first approach to content that prioritizes accessibility, develops your “digital home,” and achieves conversions across platforms.
Scaling Your Business: Transitioning from a Startup to Growth Company
When Laure and Todd Fisher first began CTM, they never imagined they would transition their business from a home-based startup to a $30 million dollar growth company with over 70 employees in just 10 years, without investors. But they did, and now have some practical takeaways for other businesses on the cusp of a similar transition.