Categories
Unified Communications

From Funnel to Flywheel: Aligning Sales, Marketing, and Service

If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision, and Purchase. Of course, businesses have tweaked the model over the years, adding extra steps and so forth, but the basic premise has remained the same. But there is one problem with the

by Erika Rollins
Unified Communications
Guides

Build Your Omnichannel Communications Strategy

Discover the benefits and challenges of adopting an omnichannel communications strategy and the power of unifying messaging to create a seamless customer experience.

by Kim Jaso
Unified Communications

Why You Should Adopt an Omnichannel Communications Strategy

Empower customers to contact you across different methods seamlessly by adopting an effective omnichannel communications strategy.

by Kim Jaso
Unified Communications
Customer Success

The Human Element: The Importance Of Implementing Personalized Communication Tactics

Explore ways to personalize your automated communications so they still sound like a human being, rather than a computer.

by Kim Jaso
Unified Communications
Text Messaging
Chat
Forms
Contact Center Tools
Sales Tools

Four Ways to Communicate with Customers Who Prefer Not to Call

When a face-to-face interaction or phone call isn’t possible—or preferred—discover the benefits and uses of texting, forms, and more.

by Kim Jaso
Call Tracking
Unified Communications

Shopify Meets Call Tracking: Has Omni-Channel Finally Arrived?

With an omni-channel-focused call intelligence platform, retailers now have access to complete order history and other crucial caller data instantly.

by Erika Rollins
Call Tracking
Unified Communications

5 Steps to Successful Omni-Channel Marketing

Consumers want a seamless experience. We want our smartphones to pick up our Netflix binge sessions from the moment we left off on our Roku or smart TV. We want our Amazon shopping cart and recommendations to be consistent, from laptop to iPhone. This kind of seamless experience across messaging, content, offers, and more is

by Erika Rollins
Unified Communications

Snowed In: How CallTrackingMetrics’ Queues and Soft Phones Make It Easy To Close The Office But Not Affect Our Customers

Just because we are not willing to risk the snowy roads to be able to come into work doesn’t mean that our customers will experience any blip in service from our team.

by CallTrackingMetrics
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