Fall Roundup: New Product Integrations from CallTrackingMetrics

Our development team has been hard at work the past few months launching some new integrations to add to your CTM product suite. Whether you’re looking to optimize your ad campaigns in Snapchat or improve your site pages, check out the latest offerings.

Drive more leads with Snapchat

Snapchat, the multimedia messaging app that allows users to easily talk with friends and view Live Stories from around the world, offers Swipe to Call and Swipe to Text ads which you can integrate with CallTrackingMetrics to directly attribute calls and texts from customers to specific Snapchat campaigns. Track which ads are driving more phone calls, texts, and qualified leads and use that data to inform your advertising strategy and optimize your spend.

The integration also allows agents to preview Snapchat ad details in the call log and preview the ad within CTM, so you can offer a more personalized experience while interacting with customers.

In addition, Snapchat leads can be routed to specific agents or queues who are trained to handle those leads in a particular way or to address specific campaigns, adding efficiency for your team and improving the customer’s overall experience.

Learn more about our new Snapchat integration, available on Marketing and Contact Center plans, here.

Amplify your A/B testing efforts with call tracking data and Symplify

Symplify’s conversion suite gives you real-time visibility into A/B testing and conversion analytics of your live site. With our integration, you can bring in the data gathered from CallTrackingMetrics to inform your testing strategy and boost performance. Track which pages are driving more phone calls and qualified leads, and use that to tailor the experience on your pages. Tracking data automatically syncs over to Symplify so you can continually optimize and improve your site pages in real-time.

Within CTM, agents can also view a customer’s Symplify testing history. This allows agents answering phone calls to reference which experiment or version of a page a customer was viewing while interacting with them in order to personalize their experience and increase the likelihood of conversion.

Learn more about our new Symplify integration here.

Extract customer conversation data to build an all-star sales team with Gong

Gong, a revenue intelligence platform that empowers you to get an unfiltered view of what’s going on with your sales pipeline, integrates with CallTrackingMetrics to pull real-time audio insights from conversations between your customers and sales reps. Deliver data from your CallTrackingMetrics call recordings into Gong so you can drill down on the key questions your customers are asking, which ad channels are contributing to qualified conversations, and map out the essential touchpoints that lead to conversions. Achieve better performance tracking and efficiently analyze and dissect call recordings for quality assurance.

Achieve better performance tracking and efficiently analyze and dissect call recordings for quality assurance with Gong and CTM.

Link Gong to your CRM so that CTM calls can update activity milestones on a deal and allow you to review a list of your top customer opportunities. Since Gong already integrates with Zoom, Google Suite, Salesforce, HubSpot, and many other platforms, adding your CTM calls to this ecosystem will mean every interaction is analyzed.

Learn more about the Gong integration, available on Marketing and Contact Center plans, here.

Enhance your website’s performance with AB Tasty

AB Tasty, an AI-driven experimentation, personalization and product optimization tool, leverages CallTrackingMetrics data to inform your web strategy and drive sales. Gain greater insight into how and when customers contact you and convert with CTM, and then use that data to optimize your website for clicks and tailor the user experience in AB Tasty. Data automatically syncs over to AB Tasty so you can quickly tweak your pages for ongoing, enhanced performance.

Within CTM, you can also view a customer’s AB Tasty testing history. This allows agents answering phone calls to reference which experiment or version of a page a customer was viewing while interacting with them in order to tailor the conversation.

Learn more about the integration, available on Marketing and Contact Center plans, here.

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