Google Blocking All Organic Keyword Data

In case you missed it, it was announced this week that Google has started switching all searches over to encrypted searches using HTTPS- which means that no more organic search keyword information will be passed along with those searches.

When Google first started blocking keyword information for logged in users 2 years ago, it was a very controversial decision. Since then, we have seen the % of organic searches with “not provided” as the keyword climb from 30% in 2011, to 50% in 2012 and as recently as this summer, it was up to about 75%.

You can expect this number to be near 100% as of this fall when Google makes these changes.

This article from HubSpot (a service we directly integrate with) gives a good summary of the changes as does this article from Econsultancy.

In addition to using Google Webmaster reporting, CallTrackingMetrics analytics can be a useful source of information for those trying to optimize their site for organic searchers.

For example: 

The Calls By Landing Page Report: details which landing pages drive the most phone calls

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The Realtime Visitor Tracking Tool: shows you detail about each visitor that saw tracking numbers including the source of the visit, the first page they viewed, the last page they viewed when they made the call, and their exact location.

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