Identifying Productive Marketing Channels

The biggest challenge in running a profitable business is discerning who to market your product to. Call Tracking Metrics has developed software that makes online and offline promotional tracking ridiculously simple. They accomplish this feat through online and offline custom source tracking.

What is online and offline promotional source tracking? Let’s say your business launches the same ad on three radio stations, two television channels, Facebook, and a Google display ad. With Call Tracking Metrics, each advertisement would be assigned a unique phone number, seven in this case, each redirecting the customer back to your business’ actual phone number. Now every time someone calls using the number shown on the TV ad, Call Tracking Metrics generates and stores data for that call. You can review all the data generated from your phone calls through the custom reports created by Call Tracking Metrics and decide which marketing channels are generating the most traffic.  This allows you to maximize the efficiency of your marketing budget by cutting the costs of unproductive ads.

Unique Features that Call Tracking Metrics offers

  • Pay-as-you-go: You only pay for the minutes used each time someone calls one of your numbers.
  • Custom reports: Each different source (example: facebook) has charts of new/repeat callers, unique views and hits.
  • Unmatched customer service: Call Tracking Metrics has a team of highly knowledgeable professionals ready to assist you with your questions.