Tracking Calls as Conversions in Adwords

Many of our customers link their Call Tracking Metrics accounts to Google Analytics so that calls will show up as events in GA, but did you know that you can also sync those events into Adwords as conversions?

Todd Fisher, our lead engineer, recently wrote a great tutorial on how to set it up.

Its a three step process:

  1. Connect Call Tracking Metrics with Google Analytics
  2. Adding Goals to Google Analytics for Call Tracking Metrics
  3. Importing Goals from Google Analytics as Conversions into Adwords

Once you’ve got it set up, your calls will automatically show up as events in Google Analytics and as conversions in Adwords. Now you can optimize your ads in one place!

Let us know if you have any questions as you set this up.