Categories
Attribution
Call Tracking

2021 Trends in Call Tracking

From a continued emphasis on digital, remote-friendly engagement with leads to investing in local services ads, see where we predict the industry to move this year.

by Kim Jaso
Attribution
Analytics
Sales Tools

Why Lead and Conversion Scoring Can Add Value for Any Role

From traditional lead scoring to call scores and contextual tagging, discover why moving away from vanity metrics can help you optimize your customer journey across your organization.

by Chris Todd
Attribution
Analytics

What Apple’s iOS 14.5 Release Update Means for Call Tracking

What does this mean for your business and how can you make sure you're continuing to collect valuable marketing insights from your iOS 14.5 customers? Read on to see how Google and CallTrackingMetrics are responding. 

by Kim Jaso
Marketing
Agency Tools

6 Tips for Writing Ad Copy that Converts

Craft ad copy that grabs your reader's attention and makes it irresistible to click-through.

by Kim Jaso
Attribution
Video

A Day in the Life of Senior Paid Media Manager Lisa Salvatore

Ever wonder what a typical day looks like for our talented team members? In this new series, we’ll follow our internal experts through one day in their respective roles. Kicking off the series is Lisa Salvatore of the Marketing team! As Senior Paid Media Manager, Lisa is in charge of strategizing and optimizing our Paid

by Frances Miller
Social Media

Quotes from Business Leaders to Inspire You for 2021 

The end of the year can be a good time to pause, reflect, and get inspired for the new year to come.

by Kim Jaso
Analytics
Guides

A Marketer’s Guide: Build Amazing Dashboards with Google Data Studio

Explore how Google Data Studio gives marketers the tools to consolidate reporting across platforms and start visualizing your data.

by Chris Todd
Call Tracking

7 Ways to Get More Out of Your Ad Spend

We identify opportunities for marketers to increase revenue and have a major impact on advertising performance without adding spend. 

by Kim Jaso
Attribution
Social Media

How to Choose Which Paid Advertising Channels to Prioritize Right Now

Now's the time to direct your budget towards channels that you know are going to convert.

by Kim Jaso
Social Media

Our Team’s Favorite Virtual Backgrounds for Video Calls

Show your personality, hide clutter, or add a branded touch to your team's online meetings and sales calls with these virtual backgrounds for video calls.

by Frances Miller
X