From traditional lead scoring to call scores and contextual tagging, discover why moving away from vanity metrics can help you optimize your customer journey across your organization.
Though many digital marketers understand that keywords are the basis of SEO, it’s easy to neglect a variety of campaign facets capable of making or breaking your content’s visibility. Read on to learn about six common keyword research mistakes that can tank your SEO efforts, and what you can do to avoid them.
Every marketer knows that keywords, keyword strategy, and SEO blog writing are vital tools. What many marketers are missing, however, are the basic building blocks for choosing the right keywords and using them correctly in content to drive the most qualified traffic to their website.
On the customer-facing side, Leadhub uses this data to streamline processes for customers by focusing on actionable user experiences on the web.
What is Call Scoring? (It’s Not exactly Lead Scoring) Call scoring is the process of assessing data from a phone call against a predefined set of performance standards and then giving it a ‘score’. Call scoring, most often thought of as a tool for call centers, is highly effective for marketing and sales teams as
Download our guide, developed alongside MarketingDive, to discover how call tracking helps to improve marketing and sales alignment.
To kick off the 2021 CallTrackingMetrics Launchpad Summit, Todd and Laure Fisher sat down for a conversation with Erika Rollins, Director of Marketing. Our co-founders opened up about what’s powered them, and CTM, through 2021 and what’s just over the horizon in 2022 for our product, team, and community. Reflecting on the Highs and Lows
Read Time: 5 Minutes Competing in the e-commerce sphere in 2022 may feel daunting, especially for small to medium-sized businesses with limited marketing spend. However, with US shoppers purchasing over $791 million worth of goods from online retailers in 2020 and with the number of online shoppers ballooning to 2.14 billion globallyーinvesting in e-commerce has