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CTM Blog

Marketing
Attribution, Analytics, Lead Management

Why Lead and Conversion Scoring Can Add Value for Any Role

From traditional lead scoring to call scores and contextual tagging, discover why moving away from vanity metrics can help you optimize your customer journey across your organization.
by Chris Todd
Strategy
Lead Automation: Supercharge Your Home Services Sales Pipeline
Every spring home services businesses have their phones ringing off the hooks. Without the right lead automation platform, many of these leads will slip through the cracks--or go to a competitor.
by Barb Cronin
Strategy
CallRail Alternatives
CallTrackingMetrics is consistently ranked as the best CallRail alternative. Find out exaclty how CTM measures up.
by Barb Cronin
Strategy
Another @$#% Ton of AI Use Cases for Call Tracking
We couldn't fit all the great ways to use AI and call tracking into just one blog so check out this part two to An Absolute Ton of AI Use Cases for Call Tracking featured on Search Engine Journal.
by Chris Todd
Analytics
Conversational AI Software: 7 Home Services Use Cases
Conversational AI software continues to transform numerous industries across the globe. What once was only an idea is now shaping…
by Barb Cronin
Strategy
How AI Is Transforming Call Tracking & Conversation Intelligence
Original Post by Chris Todd on EdgeLinking Go to Google, go to Bing, go pretty much anywhere and you’ll see…
by Chris Todd
Attribution, Lead Management
Call Tracking and Attribution Plans For Every Business
New Year, New Plans, Big Impact Who doesn’t enjoy that fresh-start feeling that comes with the New Year? Here at…
by CallTrackingMetrics
Strategy
Franchise Marketing: 5 Tips to Crush It
Franchise marketing is essential to stay competitive and grow your customer base. Whether home services, food services, or any other…
by Barb Cronin
Marketing
Best of 2023 CTM Resources: Check Out the Most Popular
Read Time: Four Minutes As 2023 comes to a close, we took a moment to look back at the best…
by Barb Cronin
Strategy
How to Improve CX with ChatAI: The Next Step in Personalized Automation
Attract and retain new clients, and keep your pipeline full of the right leads.
by CallTrackingMetrics