From traditional lead scoring to call scores and contextual tagging, discover why moving away from vanity metrics can help you optimize your customer journey across your organization.
Read Time 6 minutes Marketing attribution models are a vital piece of any marketer’s strategy. Knowing where leads and conversions come from is information marketers simply can’t afford to do without. Getting comprehensive data on the steps in your buyer’s journey is key to increasing leads, proving ROI, driving revenue, and providing the best
Read Time 3 minutes Marketing attribution is a vital piece of any marketer’s strategy. Knowing where leads and conversions come from is vital. However, many marketers report gaps in data–with data gaps, this won’t happen. Closed-loop attribution closes the gaps in data and communication so you know which campaigns and ads are driving the highest-value
Does your organization rely on phone calls for sales? If your business has customers who call before they buy, then understanding Google Analytics and call tracking is critical. Businesses that aren’t tracking phone calls and their sources are missing out on valuable information and leaving gaps in marketing data. Knowing how to track phone calls
Read Time: 6 Minutes It’s no secret that company values–and their real-life application–are now one of the top driving factors behind employee satisfaction and retention. In fact, in Glassdoor’s recent Mission Culture Survey, 56% of respondents ranked a company’s values as more important than salary and over 77% seriously consider a company’s mission before applying.
For the first time in a long time, Google is updating the fundamental elements of Google Analytics with its release of GA4, and retiring the Universal Analytics in July 2023. What’s changed, why, and what’s the difference between GA4 and Universal Analytics?
Dynamic number insertion (DNI) is an often-overlooked tool that connects the dots in your customer’s sales journey. But just what is dynamic number insertion and why is it important? Dynamic number insertion is simply the use of a code on your website that dynamically responds to visitors based on where they’re coming from. With DNI,
Though many digital marketers understand that keywords are the basis of SEO, it’s easy to neglect a variety of campaign facets capable of making or breaking your content’s visibility. Read on to learn about six common keyword research mistakes that can tank your SEO efforts, and what you can do to avoid them.
Every marketer knows that keywords, keyword strategy, and SEO blog writing are vital tools. What many marketers are missing, however, are the basic building blocks for choosing the right keywords and using them correctly in content to drive the most qualified traffic to their website.