Categories
Attribution
Analytics
Sales Tools

Why Lead and Conversion Scoring Can Add Value for Any Role

From traditional lead scoring to call scores and contextual tagging, discover why moving away from vanity metrics can help you optimize your customer journey across your organization.

by Chris Todd
Marketing
SEO

6 of the Biggest Keyword Research Mistakes to Avoid

Though many digital marketers understand that keywords are the basis of SEO, it’s easy to neglect a variety of campaign facets capable of making or breaking your content’s visibility. Read on to learn about six common keyword research mistakes that can tank your SEO efforts, and what you can do to avoid them. 

by Hannah Hanover
Marketing
Analytics

How to Measure SEO Success

How do you know your SEO is working? Set yourself up for success by monitoring these metrics and using the right tools.

by Chris Todd
Marketing
SEO

SEO Blog Writing, Keywords, and Content: Drive Organic Traffic

Every marketer knows that keywords, keyword strategy, and SEO blog writing are vital tools. What many marketers are missing, however, are the basic building blocks for choosing the right keywords and using them correctly in content to drive the most qualified traffic to their website.  

by Barb Cronin
Attribution
Call Tracking
Case Studies

Call Tracking and Marketing Attribution Win Big in the Home Services Industry

On the customer-facing side, Leadhub uses this data to streamline processes for customers by focusing on actionable user experiences on the web.

by Hannah Hanover
Analytics
Sales Tools

What is Call Scoring? (It’s Not Exactly Lead Scoring)

What is Call Scoring? (It’s Not exactly Lead Scoring) Call scoring is the process of assessing data from a phone call against a predefined set of performance standards and then giving it a ‘score’. Call scoring, most often thought of as a tool for call centers, is highly effective for marketing and sales teams as

by Barb Cronin
Analytics
Sales Tools
Guides

How Call Tracking Data Helps Solve Sales-Marketing Misalignment

Download our guide, developed alongside MarketingDive, to discover how call tracking helps to improve marketing and sales alignment.

by Chris Todd
Call Tracking
Events
Video

[Video] CTM Founders Laure and Todd Fisher Share 2022 Predictions in Launchpad Summit Keynote

To kick off the 2021 CallTrackingMetrics Launchpad Summit, Todd and Laure Fisher sat down for a conversation with Erika Rollins, Director of Marketing. Our co-founders opened up about what’s powered them, and CTM, through 2021 and what’s just over the horizon in 2022 for our product, team, and community. Reflecting on the Highs and Lows

by Frances Miller
Marketing
E-commerce

5 E-Commerce Trends You Should Adopt in 2022

Read Time: 5 Minutes Competing in the e-commerce sphere in 2022 may feel daunting, especially for small to medium-sized businesses with limited marketing spend. However, with US shoppers purchasing over $791 million worth of goods from online retailers in 2020 and with the number of online shoppers ballooning to 2.14 billion globallyーinvesting in e-commerce has

by Hannah Hanover
Analytics
Guides

Leveraging First Party Data in a Cookieless World

With third-party cookies quickly dropping out of favor, marketers can turn to the data that's actually been here the whole time.

by Chris Todd
X