From traditional lead scoring to call scores and contextual tagging, discover why moving away from vanity metrics can help you optimize your customer journey across your organization.
Guest post by: Patience Hurlburt-Lawton Phone call conversions can make up a big chunk of your overall lead flow from Google Ads. But then again, not every call ends in a sale (although that would be exciting). This is why tracking these conversions accurately inside Google Ads is essential to the success of your campaigns.
Featured post by guest blogger: Adela Belin Mainstream lead generation channels have become too competitive—from your blog and landing pages to email campaigns and social media branding. Given the increasing popularity of messaging apps, live chat is empowering many businesses with qualified leads. A live chat option can minimize the bounce rate and customer
What does this mean for your business and how can you make sure you're continuing to collect valuable marketing insights from your iOS 14.5 customers? Read on to see how Google and CallTrackingMetrics are responding.
Ever wonder what a typical day looks like for our talented team members? In this new series, we’ll follow our internal experts through one day in their respective roles. Kicking off the series is Lisa Salvatore of the Marketing team! As Senior Paid Media Manager, Lisa is in charge of strategizing and optimizing our Paid
The end of the year can be a good time to pause, reflect, and get inspired for the new year to come.
Explore how Google Data Studio gives marketers the tools to consolidate reporting across platforms and start visualizing your data.