Categories
Attribution
Analytics
Sales Tools

Why Lead and Conversion Scoring Can Add Value for Any Role

From traditional lead scoring to call scores and contextual tagging, discover why moving away from vanity metrics can help you optimize your customer journey across your organization.

by Chris Todd
Attribution

How to Track Your Phone Calls in Google Ads Using CallTrackingMetrics

Guest post by: Patience Hurlburt-Lawton Phone call conversions can make up a big chunk of your overall lead flow from Google Ads. But then again, not every call ends in a sale (although that would be exciting).  This is why tracking these conversions accurately inside Google Ads is essential to the success of your campaigns. 

by Erika Rollins
Social Media
Chat

How To Use Live Chat for Lead Generation

Featured post by guest blogger: Adela Belin   Mainstream lead generation channels have become too competitive—from your blog and landing pages to email campaigns and social media branding. Given the increasing popularity of messaging apps, live chat is empowering many businesses with qualified leads. A live chat option can minimize the bounce rate and customer

by Erika Rollins
Attribution
Analytics

What Apple’s iOS 14.5 Release Update Means for Call Tracking

What does this mean for your business and how can you make sure you're continuing to collect valuable marketing insights from your iOS 14.5 customers? Read on to see how Google and CallTrackingMetrics are responding. 

by CallTrackingMetrics
Marketing
Agency Tools

6 Tips for Writing Ad Copy that Converts

Craft ad copy that grabs your reader's attention and makes it irresistible to click-through.

by CallTrackingMetrics
Attribution
Call Tracking

2021 Trends in Call Tracking

From a continued emphasis on digital, remote-friendly engagement with leads to investing in local services ads, see where we predict the industry to move this year.

by CallTrackingMetrics
Attribution
Video

A Day in the Life of Senior Paid Media Manager Lisa Salvatore

Ever wonder what a typical day looks like for our talented team members? In this new series, we’ll follow our internal experts through one day in their respective roles. Kicking off the series is Lisa Salvatore of the Marketing team! As Senior Paid Media Manager, Lisa is in charge of strategizing and optimizing our Paid

by Frances Miller
Social Media

Quotes from Business Leaders to Inspire You for 2021 

The end of the year can be a good time to pause, reflect, and get inspired for the new year to come.

by CallTrackingMetrics
Analytics
Guides

A Marketer’s Guide: Build Amazing Dashboards with Google Data Studio

Explore how Google Data Studio gives marketers the tools to consolidate reporting across platforms and start visualizing your data.

by Chris Todd
Call Tracking

7 Ways to Get More Out of Your Ad Spend

We identify opportunities for marketers to increase revenue and have a major impact on advertising performance without adding spend. 

by CallTrackingMetrics
X