Categories
Agency Tools
Call Tracking

4 Ways to Elevate Your Lead Generation Strategy

The best lead generation campaigns combine smart assumptions in the planning stages, solid data for reporting and optimization, and clear processes.

by CallTrackingMetrics
Marketing
Agency Tools

6 Tips for Writing Ad Copy that Converts

Craft ad copy that grabs your reader's attention and makes it irresistible to click-through.

by CallTrackingMetrics
Attribution
Agency Tools
Call Tracking

How to Automate High Value Conversions with Google Ads Conversion Set Bidding and CallTrackingMetrics

Take a closer look at how Google Ads smart bidding works and how you can expand your funnel of what counts as a conversion to make it even smarter.

by CallTrackingMetrics
Agency Tools

Why Bidding on Branded Terms is Necessary

Shouldn't you get the #1 search result, especially if people are literally searching for your brand name? Well, not necessarily.

by CallTrackingMetrics
Analytics
Agency Tools
Call Tracking

5 Reasons to Love Our New Direct Google Ads Integration

The new integration makes capturing conversions much more seamless, so you can focus your energy on driving more revenue from ads.

by CallTrackingMetrics
Agency Tools

Level Up Your Agency’s Reporting with New Account Filters

Get more granular data by isolating specific sub-accounts in your reporting.

by CallTrackingMetrics
Attribution
Agency Tools
Call Tracking

4 Questions to Ask When Determining Your Paid Search (PPC) Budget

How much should you spend, and which keywords are worth investing in? For those willing to take the time to solve the PPC puzzle, the payoff can be significant.

by CallTrackingMetrics
Attribution
Agency Tools
Call Tracking

Creating Advanced Audiences for Google Ads

Uncover the various ways you can craft audiences in Google Ads to optimize your marketing efforts.

by CallTrackingMetrics
Agency Tools

How would an agency bill their clients for call tracking?

Marketing agencies who sell call tracking to their clients are often looking for a simple, automated way to bill for that usage. Engineer Matt Horstmann reveals the secrets behind "set it and forget it" usage reports and invoicing.

by CallTrackingMetrics
Agency Tools

Top 4 Ways Agencies Can Differentiate Themselves in 2017

Marketing, PR, and ad agencies know how to differentiate—it’s what they do. Here are four ways that agencies can set themselves apart this year.

by Erika Rollins
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