Why Bidding on Branded Terms is Necessary
Shouldn't you get the #1 search result, especially if people are literally searching for your brand name? Well, not necessarily.
6 Tips for Writing Ad Copy that Converts
Craft ad copy that grabs your reader's attention and makes it irresistible to click-through.
How to Automate High Value Conversions with Google Ads Conversion Set Bidding and CallTrackingMetrics
Take a closer look at how Google Ads smart bidding works and how you can expand your funnel of what counts as a conversion to make it even smarter.
5 Reasons to Love Our New Direct Google Ads Integration
The new integration makes capturing conversions much more seamless, so you can focus your energy on driving more revenue from ads.
Level Up Your Agency’s Reporting with New Account Filters
Get more granular data by isolating specific sub-accounts in your reporting.
4 Questions to Ask When Determining Your Paid Search (PPC) Budget
How much should you spend, and which keywords are worth investing in? For those willing to take the time to solve the PPC puzzle, the payoff can be significant.
4 Ways to Elevate Your Lead Generation Strategy
The best lead generation campaigns combine smart assumptions in the planning stages, solid data for reporting and optimization, and clear processes.
Creating Advanced Audiences for Google Ads
Uncover the various ways you can craft audiences in Google Ads to optimize your marketing efforts.
How would an agency bill their clients for call tracking?
Marketing agencies who sell call tracking to their clients are often looking for a simple, automated way to bill for that usage. Engineer Matt Horstmann reveals the secrets behind "set it and forget it" usage reports and invoicing.
Top 4 Ways Agencies Can Differentiate Themselves in 2017
Marketing, PR, and ad agencies know how to differentiate—it’s what they do. Here are four ways that agencies can set themselves apart this year.
