The best lead generation campaigns combine smart assumptions in the planning stages, solid data for reporting and optimization, and clear processes.
Craft ad copy that grabs your reader's attention and makes it irresistible to click-through.
Take a closer look at how Google Ads smart bidding works and how you can expand your funnel of what counts as a conversion to make it even smarter.
Shouldn't you get the #1 search result, especially if people are literally searching for your brand name? Well, not necessarily.
The new integration makes capturing conversions much more seamless, so you can focus your energy on driving more revenue from ads.
Get more granular data by isolating specific sub-accounts in your reporting.
How much should you spend, and which keywords are worth investing in? For those willing to take the time to solve the PPC puzzle, the payoff can be significant.
Uncover the various ways you can craft audiences in Google Ads to optimize your marketing efforts.
Marketing, PR, and ad agencies know how to differentiate—it’s what they do. Here are four ways that agencies can set themselves apart this year.
Every day CTM helps advertising and marketing agencies across the world track their phone calls in order to optimize their campaigns around which ads are performing and which are not.