Take a closer look at how Google Ads smart bidding works and how you can expand your funnel of what counts as a conversion to make it even smarter.
The new integration makes capturing conversions much more seamless, so you can focus your energy on driving more revenue from ads.
Get more granular data by isolating specific sub-accounts in your reporting.
How much should you spend, and which keywords are worth investing in? For those willing to take the time to solve the PPC puzzle, the payoff can be significant.
Marketing agencies who sell call tracking to their clients are often looking for a simple, automated way to bill for that usage. Engineer Matt Horstmann reveals the secrets behind "set it and forget it" usage reports and invoicing.
Marketing, PR, and ad agencies know how to differentiate—it’s what they do. Here are four ways that agencies can set themselves apart this year.