Categories
Analytics
Agency Tools
Call Tracking

5 Reasons to Love Our New Direct Google Ads Integration

The new integration makes capturing conversions much more seamless, so you can focus your energy on driving more revenue from ads.

by Kim Jaso
Analytics
Guides

A Marketer’s Guide: Build Amazing Dashboards with Google Data Studio

Explore how Google Data Studio gives marketers the tools to consolidate reporting across platforms and start visualizing your data.

by Chris Todd
Analytics
How CTM Uses CTM

How CTM Uses CTM: Tracking Marketing ROI with Google Data Studio Dashboards

Our dashboards serve as a central hub where anyone in our organization can quickly grab the insights they need.

by Kim Jaso
Analytics
Call Tracking
Announcements

Our First Truly Bi-Directional Integration with Google Ads

Simplify your set-up and allow conversion data to flow freely between Google Ads and CallTrackingMetrics.

by Kim Jaso
Attribution
Analytics
Call Tracking

Why use Google’s tCPA and How to Migrate to it

Are you still doing manual bidding for your display advertising? If so, you might be spending a lot of time on something that can likely be done better through machine learning.

by Kim Jaso
Analytics

6 Key Performance Indicators You Can Track Within CTM

While you’re busy setting goals for this year, discover the KPIs you should consider evaluating and how to report on them in your CallTrackingMetrics account.

by Kim Jaso
Analytics

Which are the most crucial reports for a digital marketer?

With so much access to current, accurate information, days of "this just feels right" are long gone for marketers. With ROI reporting, you won't just know which channels are successful; you'll be able to quantify exactly how successful they are.

by Marissa Salta
Analytics

Google Analytics and Google Sheets – Automate your Google Analytics reports with Google Sheets.

Google Analytics does offer the ability to schedule automated email reports and dashboards, however, it can be difficult and tedious to combine all the data into one complete report.

by Jessica Michaels
Analytics

5 Things I learned from Google Analytics and AdWords Training

After a week-long intensive Google Analytics and AdWords seminar, I can say that I definitely learned more than 5 things.

by Erika Rollins
Analytics

New features to help troubleshoot CTM’s Integration with Google Analytics and Adwords.

We are always looking for new and innovative ways to improve our product and make the user experience an enjoyable one.

by Jessica Michaels
X