Categories
Analytics
Guides

A Marketer’s Guide: Build Amazing Dashboards with Google Data Studio

Explore how Google Data Studio gives marketers the tools to consolidate reporting across platforms and start visualizing your data.

by Chris Todd
Attribution
Analytics
Sales Tools

Why Lead and Conversion Scoring Can Add Value for Any Role

From traditional lead scoring to call scores and contextual tagging, discover why moving away from vanity metrics can help you optimize your customer journey across your organization.

by Chris Todd
Attribution
Analytics

What Apple’s iOS 14.5 Release Update Means for Call Tracking

What does this mean for your business and how can you make sure you're continuing to collect valuable marketing insights from your iOS 14.5 customers? Read on to see how Google and CallTrackingMetrics are responding. 

by CallTrackingMetrics
Analytics
How CTM Uses CTM

How CTM Uses CTM: Tracking Marketing ROI with Google Data Studio Dashboards

Our dashboards serve as a central hub where anyone in our organization can quickly grab the insights they need.

by CallTrackingMetrics
Analytics
Agency Tools
Call Tracking

5 Reasons to Love Our New Direct Google Ads Integration

The new integration makes capturing conversions much more seamless, so you can focus your energy on driving more revenue from ads.

by CallTrackingMetrics
Analytics
Call Tracking
Announcements

Our First Truly Bi-Directional Integration with Google Ads

Simplify your set-up and allow conversion data to flow freely between Google Ads and CallTrackingMetrics.

by CallTrackingMetrics
Attribution
Analytics
Call Tracking

Why use Google’s tCPA and How to Migrate to it

Are you still doing manual bidding for your display advertising? If so, you might be spending a lot of time on something that can likely be done better through machine learning.

by CallTrackingMetrics
Analytics

6 Key Performance Indicators You Can Track Within CTM

While you’re busy setting goals for this year, discover the KPIs you should consider evaluating and how to report on them in your CallTrackingMetrics account.

by CallTrackingMetrics
Analytics

Which are the most crucial reports for a digital marketer?

With so much access to current, accurate information, days of "this just feels right" are long gone for marketers. With ROI reporting, you won't just know which channels are successful; you'll be able to quantify exactly how successful they are.

by CallTrackingMetrics
Analytics

Google Analytics and Google Sheets – Automate your Google Analytics reports with Google Sheets.

Google Analytics does offer the ability to schedule automated email reports and dashboards, however, it can be difficult and tedious to combine all the data into one complete report.

by Jessica Michaels
X