Explore how Google Data Studio gives marketers the tools to consolidate reporting across platforms and start visualizing your data.
For the first time in a long time, Google is updating the fundamental elements of Google Analytics with its release of GA4, and retiring the Universal Analytics in July 2023. What’s changed, why, and what’s the difference between GA4 and Universal Analytics?
What is Call Scoring? (It’s Not exactly Lead Scoring) Call scoring is the process of assessing data from a phone call against a predefined set of performance standards and then giving it a ‘score’. Call scoring, most often thought of as a tool for call centers, is highly effective for marketing and sales teams as
Download our guide, developed alongside MarketingDive, to discover how call tracking helps to improve marketing and sales alignment.
From traditional lead scoring to call scores and contextual tagging, discover why moving away from vanity metrics can help you optimize your customer journey across your organization.
What does this mean for your business and how can you make sure you're continuing to collect valuable marketing insights from your iOS 14.5 customers? Read on to see how Google and CallTrackingMetrics are responding.
Our dashboards serve as a central hub where anyone in our organization can quickly grab the insights they need.
The new integration makes capturing conversions much more seamless, so you can focus your energy on driving more revenue from ads.