Categories
Analytics
Guides

A Marketer’s Guide: Build Amazing Dashboards with Google Data Studio

Explore how Google Data Studio gives marketers the tools to consolidate reporting across platforms and start visualizing your data.

by Chris Todd
Marketing
Analytics

How to Measure SEO Success

How do you know your SEO is working? Set yourself up for success by monitoring these metrics and using the right tools.

by Chris Todd
Analytics
Sales Tools

What is Call Scoring? (It’s Not Exactly Lead Scoring)

What is Call Scoring? (It’s Not exactly Lead Scoring) Call scoring is the process of assessing data from a phone call against a predefined set of performance standards and then giving it a ‘score’. Call scoring, most often thought of as a tool for call centers, is highly effective for marketing and sales teams as

by Barb Cronin
Analytics
Sales Tools
Guides

How Call Tracking Data Helps Solve Sales-Marketing Misalignment

Download our guide, developed alongside MarketingDive, to discover how call tracking helps to improve marketing and sales alignment.

by Chris Todd
Analytics
Guides

Leveraging First Party Data in a Cookieless World

With third-party cookies quickly dropping out of favor, marketers can turn to the data that's actually been here the whole time.

by Chris Todd
Attribution
Analytics
Sales Tools

Why Lead and Conversion Scoring Can Add Value for Any Role

From traditional lead scoring to call scores and contextual tagging, discover why moving away from vanity metrics can help you optimize your customer journey across your organization.

by Chris Todd
Attribution
Analytics

What Apple’s iOS 14.5 Release Update Means for Call Tracking

What does this mean for your business and how can you make sure you're continuing to collect valuable marketing insights from your iOS 14.5 customers? Read on to see how Google and CallTrackingMetrics are responding. 

by CallTrackingMetrics
Analytics
How CTM Uses CTM

How CTM Uses CTM: Tracking Marketing ROI with Google Data Studio Dashboards

Our dashboards serve as a central hub where anyone in our organization can quickly grab the insights they need.

by CallTrackingMetrics
Analytics
Agency Tools
Call Tracking

5 Reasons to Love Our New Direct Google Ads Integration

The new integration makes capturing conversions much more seamless, so you can focus your energy on driving more revenue from ads.

by CallTrackingMetrics
Analytics
Call Tracking
Announcements

Our First Truly Bi-Directional Integration with Google Ads

Simplify your set-up and allow conversion data to flow freely between Google Ads and CallTrackingMetrics.

by CallTrackingMetrics
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