Categories
Attribution
Agency Tools
Call Tracking

How to Automate High Value Conversions with Google Ads Conversion Set Bidding and CallTrackingMetrics

Take a closer look at how Google Ads smart bidding works and how you can expand your funnel of what counts as a conversion to make it even smarter.

by Kim Jaso
Attribution
Analytics
Sales Tools

Why Lead and Conversion Scoring Can Add Value for Any Role

From traditional lead scoring to call scores and contextual tagging, discover why moving away from vanity metrics can help you optimize your customer journey across your organization.

by Chris Todd
Attribution
Analytics

What Apple’s iOS 14.5 Release Update Means for Call Tracking

What does this mean for your business and how can you make sure you're continuing to collect valuable marketing insights from your iOS 14.5 customers? Read on to see how Google and CallTrackingMetrics are responding. 

by Kim Jaso
Attribution
Call Tracking

2021 Trends in Call Tracking

From a continued emphasis on digital, remote-friendly engagement with leads to investing in local services ads, see where we predict the industry to move this year.

by Kim Jaso
Attribution
Video

A Day in the Life of Senior Paid Media Manager Lisa Salvatore

Ever wonder what a typical day looks like for our talented team members? In this new series, we’ll follow our internal experts through one day in their respective roles. Kicking off the series is Lisa Salvatore of the Marketing team! As Senior Paid Media Manager, Lisa is in charge of strategizing and optimizing our Paid

by Frances Miller
Attribution
Social Media

How to Choose Which Paid Advertising Channels to Prioritize Right Now

Now's the time to direct your budget towards channels that you know are going to convert.

by Kim Jaso
Attribution
Social Media

Introduction to Facebook Advertising on CallTrackingMetrics

78% of American consumers say they’ve discovered a product because of Facebook—so if you're not running ads on Facebook yet, you're missing out.

by Kim Jaso
Attribution
Agency Tools
Call Tracking

4 Questions to Ask When Determining Your Paid Search (PPC) Budget

How much should you spend, and which keywords are worth investing in? For those willing to take the time to solve the PPC puzzle, the payoff can be significant.

by Kim Jaso
Attribution

Discover How You Can Eliminate the Conversion Blind Spot

Watch our webinar to learn more about how you can attribute your phone calls to increase conversions and improve your advertising campaigns.

by Kim Jaso
Attribution

Visualize Your Call and Visitor Data in Google Data Studio

Start building beautiful, dynamic reports in Google Data Studio using your CallTrackingMetrics data with our new integration.

by Kim Jaso
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