How to Automate High Value Conversions with Google Ads Conversion Set Bidding and CallTrackingMetrics
Take a closer look at how Google Ads smart bidding works and how you can expand your funnel of what counts as a conversion to make it even smarter.
2021 Trends in Call Tracking
From a continued emphasis on digital, remote-friendly engagement with leads to investing in local services ads, see where we predict the industry to move this year.
A Day in the Life of Senior Paid Media Manager Lisa Salvatore
Ever wonder what a typical day looks like for our talented team members? In this new series, we’ll follow our internal experts through one day in their respective roles. Kicking off the series is Lisa Salvatore of the Marketing team! As Senior Paid Media Manager, Lisa is in charge of strategizing and optimizing our Paid
How to Choose Which Paid Advertising Channels to Prioritize Right Now
Now's the time to direct your budget towards channels that you know are going to convert.
Introduction to Facebook Advertising on CallTrackingMetrics
78% of American consumers say they’ve discovered a product because of Facebook—so if you're not running ads on Facebook yet, you're missing out.
4 Questions to Ask When Determining Your Paid Search (PPC) Budget
How much should you spend, and which keywords are worth investing in? For those willing to take the time to solve the PPC puzzle, the payoff can be significant.
Discover How You Can Eliminate the Conversion Blind Spot
Watch our webinar to learn more about how you can attribute your phone calls to increase conversions and improve your advertising campaigns.
Visualize Your Call and Visitor Data in Google Data Studio
Start building beautiful, dynamic reports in Google Data Studio using your CallTrackingMetrics data with our new integration.
Why use Google’s tCPA and How to Migrate to it
Are you still doing manual bidding for your display advertising? If so, you might be spending a lot of time on something that can likely be done better through machine learning.
Creating Advanced Audiences for Google Ads
Uncover the various ways you can craft audiences in Google Ads to optimize your marketing efforts.
