Take a closer look at how Google Ads smart bidding works and how you can expand your funnel of what counts as a conversion to make it even smarter.
From a continued emphasis on digital, remote-friendly engagement with leads to investing in local services ads, see where we predict the industry to move this year.
Ever wonder what a typical day looks like for our talented team members? In this new series, we’ll follow our internal experts through one day in their respective roles. Kicking off the series is Lisa Salvatore of the Marketing team! As Senior Paid Media Manager, Lisa is in charge of strategizing and optimizing our Paid
Now's the time to direct your budget towards channels that you know are going to convert.
78% of American consumers say they’ve discovered a product because of Facebook—so if you're not running ads on Facebook yet, you're missing out.
How much should you spend, and which keywords are worth investing in? For those willing to take the time to solve the PPC puzzle, the payoff can be significant.
Watch our webinar to learn more about how you can attribute your phone calls to increase conversions and improve your advertising campaigns.
Start building beautiful, dynamic reports in Google Data Studio using your CallTrackingMetrics data with our new integration.
Are you still doing manual bidding for your display advertising? If so, you might be spending a lot of time on something that can likely be done better through machine learning.
Uncover the various ways you can craft audiences in Google Ads to optimize your marketing efforts.