How to Automate High Value Conversions with Google Ads Conversion Set Bidding and CallTrackingMetrics
Take a closer look at how Google Ads smart bidding works and how you can expand your funnel of what counts as a conversion to make it even smarter.
How to Track Your Phone Calls in Google Ads Using CallTrackingMetrics
Guest post by: Patience Hurlburt-Lawton Phone call conversions can make up a big chunk of your overall lead flow from Google Ads. But then again, not every call ends in a sale (although that would be exciting). This is why tracking these conversions accurately inside Google Ads is essential to the success of your campaigns.
Why Lead and Conversion Scoring Can Add Value for Any Role
From traditional lead scoring to call scores and contextual tagging, discover why moving away from vanity metrics can help you optimize your customer journey across your organization.
What Apple’s iOS 14.5 Release Update Means for Call Tracking
What does this mean for your business and how can you make sure you're continuing to collect valuable marketing insights from your iOS 14.5 customers? Read on to see how Google and CallTrackingMetrics are responding.
2021 Trends in Call Tracking
From a continued emphasis on digital, remote-friendly engagement with leads to investing in local services ads, see where we predict the industry to move this year.
A Day in the Life of Senior Paid Media Manager Lisa Salvatore
Ever wonder what a typical day looks like for our talented team members? In this new series, we’ll follow our internal experts through one day in their respective roles. Kicking off the series is Lisa Salvatore of the Marketing team! As Senior Paid Media Manager, Lisa is in charge of strategizing and optimizing our Paid
How to Choose Which Paid Advertising Channels to Prioritize Right Now
Now's the time to direct your budget towards channels that you know are going to convert.
Introduction to Facebook Advertising on CallTrackingMetrics
78% of American consumers say they’ve discovered a product because of Facebook—so if you're not running ads on Facebook yet, you're missing out.
4 Questions to Ask When Determining Your Paid Search (PPC) Budget
How much should you spend, and which keywords are worth investing in? For those willing to take the time to solve the PPC puzzle, the payoff can be significant.
Discover How You Can Eliminate the Conversion Blind Spot
Watch our webinar to learn more about how you can attribute your phone calls to increase conversions and improve your advertising campaigns.
