Take a closer look at how Google Ads smart bidding works and how you can expand your funnel of what counts as a conversion to make it even smarter.
Guest post by: Patience Hurlburt-Lawton Phone call conversions can make up a big chunk of your overall lead flow from Google Ads. But then again, not every call ends in a sale (although that would be exciting). This is why tracking these conversions accurately inside Google Ads is essential to the success of your campaigns.
From traditional lead scoring to call scores and contextual tagging, discover why moving away from vanity metrics can help you optimize your customer journey across your organization.
What does this mean for your business and how can you make sure you're continuing to collect valuable marketing insights from your iOS 14.5 customers? Read on to see how Google and CallTrackingMetrics are responding.
Ever wonder what a typical day looks like for our talented team members? In this new series, we’ll follow our internal experts through one day in their respective roles. Kicking off the series is Lisa Salvatore of the Marketing team! As Senior Paid Media Manager, Lisa is in charge of strategizing and optimizing our Paid
Now's the time to direct your budget towards channels that you know are going to convert.
78% of American consumers say they’ve discovered a product because of Facebook—so if you're not running ads on Facebook yet, you're missing out.
How much should you spend, and which keywords are worth investing in? For those willing to take the time to solve the PPC puzzle, the payoff can be significant.
Watch our webinar to learn more about how you can attribute your phone calls to increase conversions and improve your advertising campaigns.