Categories
Attribution
Agency Tools
Call Tracking

How to Automate High Value Conversions with Google Ads Conversion Set Bidding and CallTrackingMetrics

Take a closer look at how Google Ads smart bidding works and how you can expand your funnel of what counts as a conversion to make it even smarter.

by CallTrackingMetrics
Attribution

Marketing Attribution Models: Choosing the Right One

Read Time 6 minutes    Marketing attribution models are a vital piece of any marketer’s strategy. Knowing where leads and conversions come from is information marketers simply can’t afford to do without. Getting comprehensive data on the steps in your buyer’s journey is key to increasing leads, proving ROI, driving revenue, and providing the best

by Barb Cronin
Attribution

Closed-loop Attribution: Connect the Dots in Data

Read Time 3 minutes Marketing attribution is a vital piece of any marketer’s strategy. Knowing where leads and conversions come from is vital. However, many marketers report gaps in data–with data gaps, this won’t happen. Closed-loop attribution closes the gaps in data and communication so you know which campaigns and ads are driving the highest-value

by Barb Cronin
Attribution
Call Tracking
Case Studies

Call Tracking and Marketing Attribution Win Big in the Home Services Industry

On the customer-facing side, Leadhub uses this data to streamline processes for customers by focusing on actionable user experiences on the web.

by Barb Cronin
Attribution

How to Track Your Phone Calls in Google Ads Using CallTrackingMetrics

Guest post by: Patience Hurlburt-Lawton Phone call conversions can make up a big chunk of your overall lead flow from Google Ads. But then again, not every call ends in a sale (although that would be exciting).  This is why tracking these conversions accurately inside Google Ads is essential to the success of your campaigns. 

by Erika Rollins
Attribution
Analytics
Sales Tools

Why Lead and Conversion Scoring Can Add Value for Any Role

From traditional lead scoring to call scores and contextual tagging, discover why moving away from vanity metrics can help you optimize your customer journey across your organization.

by Chris Todd
Attribution
Analytics

What Apple’s iOS 14.5 Release Update Means for Call Tracking

What does this mean for your business and how can you make sure you're continuing to collect valuable marketing insights from your iOS 14.5 customers? Read on to see how Google and CallTrackingMetrics are responding. 

by CallTrackingMetrics
Attribution

CallTrackingMetrics and Google, Partners for Detailed Data

CallTrackingMetrics is a Google Partner and the perfect complement to your marketing toolbox for closed-loop attribution.

by CallTrackingMetrics
Attribution
Call Tracking

2021 Trends in Call Tracking

From a continued emphasis on digital, remote-friendly engagement with leads to investing in local services ads, see where we predict the industry to move this year.

by CallTrackingMetrics
Attribution
Video

A Day in the Life of Senior Paid Media Manager Lisa Salvatore

Ever wonder what a typical day looks like for our talented team members? In this new series, we’ll follow our internal experts through one day in their respective roles. Kicking off the series is Lisa Salvatore of the Marketing team! As Senior Paid Media Manager, Lisa is in charge of strategizing and optimizing our Paid

by Frances Miller
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