How to Automate High Value Conversions with Google Ads Conversion Set Bidding and CallTrackingMetrics
Take a closer look at how Google Ads smart bidding works and how you can expand your funnel of what counts as a conversion to make it even smarter.
Marketing Attribution Models: Choosing the Right One
Read Time 6 minutes Marketing attribution models are a vital piece of any marketer’s strategy. Knowing where leads and conversions come from is information marketers simply can’t afford to do without. Getting comprehensive data on the steps in your buyer’s journey is key to increasing leads, proving ROI, driving revenue, and providing the best
Closed-loop Attribution: Connect the Dots in Data
Read Time 3 minutes Marketing attribution is a vital piece of any marketer’s strategy. Knowing where leads and conversions come from is vital. However, many marketers report gaps in data–with data gaps, this won’t happen. Closed-loop attribution closes the gaps in data and communication so you know which campaigns and ads are driving the highest-value
Call Tracking and Marketing Attribution Win Big in the Home Services Industry
On the customer-facing side, Leadhub uses this data to streamline processes for customers by focusing on actionable user experiences on the web.
How to Track Your Phone Calls in Google Ads Using CallTrackingMetrics
Guest post by: Patience Hurlburt-Lawton Phone call conversions can make up a big chunk of your overall lead flow from Google Ads. But then again, not every call ends in a sale (although that would be exciting). This is why tracking these conversions accurately inside Google Ads is essential to the success of your campaigns.
Why Lead and Conversion Scoring Can Add Value for Any Role
From traditional lead scoring to call scores and contextual tagging, discover why moving away from vanity metrics can help you optimize your customer journey across your organization.
What Apple’s iOS 14.5 Release Update Means for Call Tracking
What does this mean for your business and how can you make sure you're continuing to collect valuable marketing insights from your iOS 14.5 customers? Read on to see how Google and CallTrackingMetrics are responding.
CallTrackingMetrics and Google, Partners for Detailed Data
CallTrackingMetrics is a Google Partner and the perfect complement to your marketing toolbox for closed-loop attribution.
2021 Trends in Call Tracking
From a continued emphasis on digital, remote-friendly engagement with leads to investing in local services ads, see where we predict the industry to move this year.
A Day in the Life of Senior Paid Media Manager Lisa Salvatore
Ever wonder what a typical day looks like for our talented team members? In this new series, we’ll follow our internal experts through one day in their respective roles. Kicking off the series is Lisa Salvatore of the Marketing team! As Senior Paid Media Manager, Lisa is in charge of strategizing and optimizing our Paid
