7 Ways to Get More Out of Your Ad Spend
We identify opportunities for marketers to increase revenue and have a major impact on advertising performance without adding spend.
The Complete Call Tracking Glossary
CallTrackingMetrics has been a leader in the call tracking industry for a long time, and we sometimes take for granted that everyone here has been using the same terminology for years. But, we recognize call tracking terms are not part of most marketers’ everyday vocabulary. We want to make sure everyone has a cheat sheet
2021 Trends in Call Tracking
From a continued emphasis on digital, remote-friendly engagement with leads to investing in local services ads, see where we predict the industry to move this year.
Uncovering Hidden Revenue without Increasing Spend
The digital advertiser's guide to strategies and tactics to take your campaigns to the next level without breaking the bank.
Yes, You Can Use a Call Tracking Number on Google My Business. Here’s How.
SEO experts everywhere agree that creating a Google My Business page is one of the first steps to a location based marketing strategy. It’s easy, it’s effective, and best of all, it’s 100% free. However, there are a few best practices that you should know in order to optimize your GMB listing and take advantage
How to Adapt Your Advertising Strategy During the Coronavirus Crisis
This past month represented one of the quickest and most drastic shifts in online behavior we’ve ever seen.
Tracking Calls at Your Law Firm
If you're not tracking your calls that are being generated by your campaigns, you're really missing key touch points with your clients.
Ask an Expert: How does Google’s SameSite cookies update impact call tracking?
We chatted with our development team to learn more about the impact on your CTM tracking efforts.
Watch: How to Use Call Tracking to Deliver Marketing and Sales Value
Accurately report on conversions and optimize for lead quality versus volume.
How to Automate High Value Conversions with Google Ads Conversion Set Bidding and CallTrackingMetrics
Take a closer look at how Google Ads smart bidding works and how you can expand your funnel of what counts as a conversion to make it even smarter.
