Categories
Call Tracking

7 Ways to Get More Out of Your Ad Spend

We identify opportunities for marketers to increase revenue and have a major impact on advertising performance without adding spend. 

by CallTrackingMetrics
Marketing
Call Tracking

Google Analytics Call Tracking: Close the Loop

Does your organization rely on phone calls for sales? If your business has customers who call before they buy, then understanding Google Analytics and call tracking is critical. Businesses that aren’t tracking phone calls and their sources are missing out on valuable information and leaving gaps in marketing data. Knowing how to track phone calls

by Barb Cronin
Marketing
Call Tracking

What is Dynamic Number Insertion?

Dynamic number insertion (DNI) is an often-overlooked tool that connects the dots in your customer’s sales journey. But just what is dynamic number insertion and why is it important?  Dynamic number insertion is simply the use of a code on your website that dynamically responds to visitors based on where they’re coming from. With DNI,

by Barb Cronin
Attribution
Call Tracking
Case Studies

Call Tracking and Marketing Attribution Win Big in the Home Services Industry

On the customer-facing side, Leadhub uses this data to streamline processes for customers by focusing on actionable user experiences on the web.

by Barb Cronin
Call Tracking
Events
Video

[Video] CTM Founders Laure and Todd Fisher Share 2022 Predictions in Launchpad Summit Keynote

To kick off the 2021 CallTrackingMetrics Launchpad Summit, Todd and Laure Fisher sat down for a conversation with Erika Rollins, Director of Marketing. Our co-founders opened up about what’s powered them, and CTM, through 2021 and what’s just over the horizon in 2022 for our product, team, and community. Reflecting on the Highs and Lows

by Frances Miller
Call Tracking

The Complete Call Tracking Glossary

CallTrackingMetrics has been a leader in the call tracking industry for a long time, and we sometimes take for granted that everyone here has been using the same terminology for years. But, we recognize call tracking terms are not part of most marketers’ everyday vocabulary. We want to make sure everyone has a cheat sheet

by Chris Todd
Attribution
Call Tracking

2021 Trends in Call Tracking

From a continued emphasis on digital, remote-friendly engagement with leads to investing in local services ads, see where we predict the industry to move this year.

by CallTrackingMetrics
Call Tracking
Guides

Uncovering Hidden Revenue without Increasing Spend

The digital advertiser's guide to strategies and tactics to take your campaigns to the next level without breaking the bank.

by Chris Todd
Call Tracking

Call Tracking Numbers on Google My Business

SEO experts everywhere agree that creating a Google My Business page is one of the first steps to a location-based marketing strategy. It’s easy, it’s effective, and best of all, it’s 100% free. However, there are a few best practices you should know in order to optimize your GMB listing and take advantage of customer

by Frances Miller
Call Tracking
Social Media

How to Adapt Your Advertising Strategy During the Coronavirus Crisis

This past month represented one of the quickest and most drastic shifts in online behavior we’ve ever seen.

by Frances Miller
X