7 Ways to Get More Out of Your Ad Spend
We identify opportunities for marketers to increase revenue and have a major impact on advertising performance without adding spend.
Google Analytics Call Tracking: Close the Loop
Does your organization rely on phone calls for sales? If your business has customers who call before they buy, then understanding Google Analytics and call tracking is critical. Businesses that aren’t tracking phone calls and their sources are missing out on valuable information and leaving gaps in marketing data. Knowing how to track phone calls
What is Dynamic Number Insertion?
Dynamic number insertion (DNI) is an often-overlooked tool that connects the dots in your customer’s sales journey. But just what is dynamic number insertion and why is it important? Dynamic number insertion is simply the use of a code on your website that dynamically responds to visitors based on where they’re coming from. With DNI,
Call Tracking and Marketing Attribution Win Big in the Home Services Industry
On the customer-facing side, Leadhub uses this data to streamline processes for customers by focusing on actionable user experiences on the web.
[Video] CTM Founders Laure and Todd Fisher Share 2022 Predictions in Launchpad Summit Keynote
To kick off the 2021 CallTrackingMetrics Launchpad Summit, Todd and Laure Fisher sat down for a conversation with Erika Rollins, Director of Marketing. Our co-founders opened up about what’s powered them, and CTM, through 2021 and what’s just over the horizon in 2022 for our product, team, and community. Reflecting on the Highs and Lows
The Complete Call Tracking Glossary
CallTrackingMetrics has been a leader in the call tracking industry for a long time, and we sometimes take for granted that everyone here has been using the same terminology for years. But, we recognize call tracking terms are not part of most marketers’ everyday vocabulary. We want to make sure everyone has a cheat sheet
2021 Trends in Call Tracking
From a continued emphasis on digital, remote-friendly engagement with leads to investing in local services ads, see where we predict the industry to move this year.
Uncovering Hidden Revenue without Increasing Spend
The digital advertiser's guide to strategies and tactics to take your campaigns to the next level without breaking the bank.
Call Tracking Numbers on Google My Business
SEO experts everywhere agree that creating a Google My Business page is one of the first steps to a location-based marketing strategy. It’s easy, it’s effective, and best of all, it’s 100% free. However, there are a few best practices you should know in order to optimize your GMB listing and take advantage of customer
How to Adapt Your Advertising Strategy During the Coronavirus Crisis
This past month represented one of the quickest and most drastic shifts in online behavior we’ve ever seen.
