Categories
Call Tracking

Tracking Calls at Your Law Firm

If you're not tracking your calls that are being generated by your campaigns, you're really missing key touch points with your clients.

by CallTrackingMetrics
Call Tracking

Ask an Expert: How does Google’s SameSite cookies update impact call tracking?

We chatted with our development team to learn more about the impact on your CTM tracking efforts.

by CallTrackingMetrics
Call Tracking
Video

Watch: How to Use Call Tracking to Deliver Marketing and Sales Value

Accurately report on conversions and optimize for lead quality versus volume.

by CallTrackingMetrics
Attribution
Agency Tools
Call Tracking

How to Automate High Value Conversions with Google Ads Conversion Set Bidding and CallTrackingMetrics

Take a closer look at how Google Ads smart bidding works and how you can expand your funnel of what counts as a conversion to make it even smarter.

by CallTrackingMetrics
Analytics
Agency Tools
Call Tracking

5 Reasons to Love Our New Direct Google Ads Integration

The new integration makes capturing conversions much more seamless, so you can focus your energy on driving more revenue from ads.

by CallTrackingMetrics
Analytics
Call Tracking
Announcements

Our First Truly Bi-Directional Integration with Google Ads

Simplify your set-up and allow conversion data to flow freely between Google Ads and CallTrackingMetrics.

by CallTrackingMetrics
Call Tracking

How to Budget for Call Tracking

While call tracking is traditionally allocated as a marketing expense, it often impacts many departments, including sales, customer support, and operations.

by CallTrackingMetrics
Call Tracking
Case Studies

How Captain Dave’s Dolphin Safari Uses CallTrackingMetrics to Refine Their Ad Spend and Empower Their Agents

Before CTM, this popular tour company relied on asking customers on the phone how they found out about their business.

by CallTrackingMetrics
Call Tracking
Case Studies

How can call tracking technology be used in the addiction treatment industry?

Call tracking can help providers scale, invest wisely, and deliver high quality care.

by CallTrackingMetrics
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