Categories
Attribution
Agency Tools
Call Tracking

4 Questions to Ask When Determining Your Paid Search (PPC) Budget

How much should you spend, and which keywords are worth investing in? For those willing to take the time to solve the PPC puzzle, the payoff can be significant.

by CallTrackingMetrics
Agency Tools
Call Tracking

4 Ways to Elevate Your Lead Generation Strategy

The best lead generation campaigns combine smart assumptions in the planning stages, solid data for reporting and optimization, and clear processes.

by CallTrackingMetrics
Attribution
Analytics
Call Tracking

Why use Google’s tCPA and How to Migrate to it

Are you still doing manual bidding for your display advertising? If so, you might be spending a lot of time on something that can likely be done better through machine learning.

by CallTrackingMetrics
Attribution
Agency Tools
Call Tracking

Creating Advanced Audiences for Google Ads

Uncover the various ways you can craft audiences in Google Ads to optimize your marketing efforts.

by CallTrackingMetrics
Call Tracking
Sales Tools
Case Studies

How can a healthcare provider use data in their marketing?

If you own your own practice, or work in the healthcare industry, you know that each phone call from a potential patient is extremely valuable.

by CallTrackingMetrics
Call Tracking

How does Zoho CRM work with call tracking?

In general, if you're trying to manage a business - even a business comprising only of yourself - you need a CRM

by CallTrackingMetrics
Attribution
Call Tracking

Google Ads and Call Tracking: Closing Data Loops

Why should a user of Google Ads bother with a call tracking provider like CallTrackingMetrics, rather than use call forwarding through Google Ads?

by CallTrackingMetrics
Call Tracking

Does a good call tracking software need custom fields?

Custom fields are definitely an important component of our call tracking software, as they allow our platform to be truly customizable.

by CallTrackingMetrics
Call Tracking

How does call tracking software fit into an overall digital marketing strategy?

If you're able to set up a thoughtful relationship between your call tracking software and overall digital marketing strategy, you will be rewarded with a ROI that will likely bring a smile to your face.

by CallTrackingMetrics
X