Categories
Attribution
Call Tracking

Call Tracking & Conversions: Take Your Reporting to the Next Level

Sales teams can use the recordings and transcriptions to quickly recall past call details to stay fresh on pending deals.

by Todd Fisher
Agency Tools
Call Tracking

Call Tracking for Agencies: Added Expense or Added Value?

Every day CTM helps advertising and marketing agencies across the world track their phone calls in order to optimize their campaigns around which ads are performing and which are not.

by CallTrackingMetrics
Call Tracking

Vanity Numbers: A Critical Tool For Your Advertising Arsenal

You may have heard the term "vanity number" before. A vanity number is a phone number that spells out your business or service so that callers remember it and associate it to you.

by Laure Fisher
Call Tracking

Using Google’s Tag Manager to install CTM’s Tracking Code

Utilizing Google's Tag manager is an easy and effective way to install CallTackingMetrics Tracking code to all your website pages with the click of a button.

by Jessica Michaels
Attribution
Call Tracking
Calls

A close look into Google’s new click to call ad campaigns

Let's start off by discussing the differences between a call only campaign and a text campaign and how to use them in conjunction with your CallTrackingMetrics tracking program.

by Jessica Michaels
Call Tracking

Call Tracking For Franchises

Given that we are exhibiting at The International Franchise Association’s Annual Convention this week in Las Vegas, I wanted to describe how franchises are using CallTrackingMetrics call tracking tools to manage advertising and performance across their organizations. Background:  CallTrackingMetrics works with franchises in all phases of growth from 2-3 franchisees to thousands. There are common threads in our conversations with

by Laure Fisher
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