Release Notes

Skill Based Routing, STIR/SHAKEN, and Divisions | CallTrackingMetrics Release Notes June 2021

CallTrackingMetrics regularly updates features and functionality of its marketing attribution and contact center software. These changes are often driven by customer feedback and help our customers continue to scale with the platform. This month we’re detailing new agent routing and team management options, what you need to know about STIR/SHAKEN compliance, and UI enhancements. Watch:

by Frances Miller

Inc. Article: CallTrackingMetrics Ranks Amongst Highest-Scoring Businesses on Inc. Magazine’s List of Best Workplaces for 2022

CallTrackingMetrics was named to Inc. Magazine's Annual List of Best Workplaces for 2022. Learn more about what drives this team's passion for what they do.

by CallTrackingMetrics

Entrepreneur Article: Can We Remain Connected in an Ever-Changing Hybrid Environment?

Laure Fisher discusses how to keep all employees connected with the shift to hybrid work environments.

by Laure Fisher

Modern Marketing Today Article: Elevating Consumer Experience with First-Party Data

First-party data provides valuable insights into customer behavior and needs.

by Jason Smith

Employee Recognition and Retaining the Best Employees

Hiring and retaining good employees is harder to do today than ever before. With the emergence of the Great Resignation, also known as the Big Quit, in 2021, talented employees began to realize they have lucrative, viable employment choices and are in high demand. This has led an unprecedented number of employees in the United

by Barb Cronin

Call Center Times Article: The Next Steps for Business Call Strategies After STIR/SHAKEN

In attempts to stamp out spam calls and ward off robocalls, STIR/SHAKEN took effect in June 2021. Find out how it is impacting businesses today.

by Todd Fisher

AIthority Article: It’s Time to Give Your Lead Generation Strategy a Makeover: Here’s How

The best lead generation plans take the time to plan strategies, tactics, and execution to maximize results.

by Chris Todd

Advertising Week Article: A Beginner’s Guide: The Best Paid Advertising Channels to Prioritize in 2022

Marketers continue to adjust to the economic impact of the global pandemic. It's important to know where to focus strategic advertising investments.

by Lisa Salvatore

Sales and Marketing Management Article: How Marketing Attribution Plays a New Role in the Age of Privacy

Using third-party data is no longer an option for marketers. Marketing attribution can help to create personalized, meaningful customer interactions and engagement.

by Lisa Salvatore

Customer Think Article: Transforming the Traditional Sales Funnel to the Flywheel

The traditional sales funnel isn't as effective as it once was. Now is the time for many companies to shift to the flywheel.

by Jason Smith