CallTrackingMetrics 2014 Charity Initiative Results

by Jessica Michaels

As a growing company we’re always looking for new projects to take on to expand our reach and have a positive impact.  Historically, those efforts have primarily focused on figuring out how to best meet the needs of our customers through our software but this past fall we embarked on our first charity initiative.

We set out and interviewed dozens of worthy charities, with a list of credentials they had to meet. We found it challenging to select a charity because they are so many admirable charities out there serving great causes, I mean who doesn’t want to support the puppies?

Each CallTrackingMetrics staff member nominated their favorite charities, and weighed in on why we should choose one over the other. In end we held a vote and decided to partner with St. Jude Children’s Research Hospital. Every dollar CallTrackingMetrics raises for them helps ensure that no family ever receives a bill from St. Jude for anything. That’s something our entire staff felt proud to support.

Then came our next challenge, now that we have a charity to support, how do we raise money for it? We wanted to make a generous donation but it had to be realistic.

A company match seemed fitting. This way we could gauge an approximate donation amount from our projected monthly numbers, ensuring we don’t go way over budget.  If the donation number is really high that means we had great sales. Winning all around.

We wanted go the extra mile, with another company match that didn’t require making a purchase. By donating a $1 for every new Facebook “like”, we created a free way for our friends and clients to get involved with our charity.

We are thrilled with the outcome, we were able to donate $2000.00 to St. Jude Children’s Research Hospital in January. We look forward to a long lasting partnership with St Jude. This was a great opportunity for CallTrackingMetrics and our staff looks forward to hosting another fundraiser in the 2015 Holiday Season.

Thank you for helping us raise money to help put an end childhood cancers.

About St Judestjudes:

St. Jude Children’s Research Hospital, founded by the late entertainer Danny Thomas, is one of the world’s premier centers for the research and treatment of pediatric cancer and other catastrophic childhood diseases. St. Jude is the only pediatric cancer research center where families never pay for treatment that are not covered by insurance. No child is denied treatment because of a families inability to pay. St Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases Treatment invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to more than 80 percent since it opened 50 years ago, and St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent in the next decade.