Integrating your CallTrackingMetrics account to GoogleDocs is easy using Zapier’s trigger system. To get started, simply set your “zap” at zapier.com choosing

Each time a call comes in, it will creates new row on your Google Docs spreadsheet. It will add the detail of every call directly into a google sheet as the calls complete the sheet is automatically updated.

This is great for creating automated SEO/SEM reporting with you CallTrackingMetrics account.