Send Text Automatically After A Call – New TCPA Rules

by Laure Fisher

As many of your have now heard, beginning October 16, 2013, the FCC updated the TCPA rules which requires all marketers/businesses to get prior express written consent for all autodialed and/or pre-recorded calls/texts sent/made to cell phones and pre-recorded calls made to residential landlines for marketing purposes. You can read more here. 

We recently released a new feature that allows you to automatically send follow-up text messages after a call, and ensures that you can be compliant with the new FCC rules.

How To Set Up Auto-Text Back:

1) In the call settings area (within the numbers menu), you can now turn on an auto-text to be sent to your mobile phone callers after they call your tracking numbers. You can configure exactly what you want the text to say in this area as well.

Auto-Text Feature

2) Based on the new TCPA rules, you must receive explicit consent from each caller prior to sending the text messages or you could be fined $500 to $1500 per text message.  We recommend using our voice menu feature to satisfy this requirement.

You can set up a voice greeting (through our “voice menu” feature found in the numbers menu)  that lets your callers know that they can receive text messages from your company with special offers and they can consent by pressing a keypress. We store this information so you can retrieve it if you ever need the documentation of their consent. If caller does not consent, the call is still connected but no automatic text messages will go to this caller from you.

Here’s an example voice menu set up:
Voice Menu to Get Text Consent

Notice in the above example, there is a keypress 2 that callers do not have to press which is the default routing option if they do not press 1 to consent to text messages. This ensures that your callers are all connected even if they do not consent to text messages.

Let us know what you think of the new feature!