Call Center Times Article: The Next Steps for Business Call Strategies After STIR/SHAKEN

In attempts to stamp out spam calls and ward off robocalls, STIR/SHAKEN took effect in June 2021. Find out how it is impacting businesses today.

by Todd Fisher

AIthority Article: It’s Time to Give Your Lead Generation Strategy a Makeover: Here’s How

The best lead generation plans take the time to plan strategies, tactics, and execution to maximize results.

by Chris Todd

Advertising Week Article: A Beginner’s Guide: The Best Paid Advertising Channels to Prioritize in 2022

Marketers continue to adjust to the economic impact of the global pandemic. It's important to know where to focus strategic advertising investments.

by Lisa Salvatore

Sales and Marketing Management Article: How Marketing Attribution Plays a New Role in the Age of Privacy

Using third-party data is no longer an option for marketers. Marketing attribution can help to create personalized, meaningful customer interactions and engagement.

by Lisa Salvatore

Customer Think Article: Transforming the Traditional Sales Funnel to the Flywheel

The traditional sales funnel isn't as effective as it once was. Now is the time for many companies to shift to the flywheel.

by Jason Smith

Celebrating Our Core Values: Meet the CTMmy Award Winners

One of the best parts of the CallTrackingMetrics culture is that we love to give kudos. Throughout each workday our team members ping us all with shout-outs in the company chat for professional accomplishments and upholding our core values. This year, we held the CTMmy Awards and nominated our colleagues who we thought best demonstrate

by Frances Miller
Release Notes

January 2022 Release Notes

We are dedicated to ensuring that you are up-to-date and informed about the additions to our software that will positively impact you, your business, and your bottom line.

by Hannah Hanover

Business 2 Community Article: Spam Calls – Important Things You Need to Know

Dealing with spam or robocalls can cost valuable time and resources for businesses, especially for customer service and sales teams that manage phone calls.

by Jason Smith

Sales and Marketing Management Article: 5 Trends for Marketers from Marketers

Isabelle Papoulias, CMO of sales enablement solution provider Mediafly, asked five peers to pinpoint important aspects of B2B marketing in an increasingly digital world.

by CallTrackingMetrics