In attempts to stamp out spam calls and ward off robocalls, STIR/SHAKEN took effect in June 2021. Find out how it is impacting businesses today.
The best lead generation plans take the time to plan strategies, tactics, and execution to maximize results.
Marketers continue to adjust to the economic impact of the global pandemic. It's important to know where to focus strategic advertising investments.
Using third-party data is no longer an option for marketers. Marketing attribution can help to create personalized, meaningful customer interactions and engagement.
The traditional sales funnel isn't as effective as it once was. Now is the time for many companies to shift to the flywheel.
One of the best parts of the CallTrackingMetrics culture is that we love to give kudos. Throughout each workday our team members ping us all with shout-outs in the company chat for professional accomplishments and upholding our core values. This year, we held the CTMmy Awards and nominated our colleagues who we thought best demonstrate
Dealing with spam or robocalls can cost valuable time and resources for businesses, especially for customer service and sales teams that manage phone calls.
Isabelle Papoulias, CMO of sales enablement solution provider Mediafly, asked five peers to pinpoint important aspects of B2B marketing in an increasingly digital world.