Advertising Week Article: A Beginner’s Guide: The Best Paid Advertising Channels to Prioritize in 2022
Marketers continue to adjust to the economic impact of the global pandemic. It's important to know where to focus strategic advertising investments.
Duct Tape Marketing Podcast featuring Todd & Laure Fisher
Podcast with guests Todd and Laure Fisher, husband and wife co-founders and CEO and COO of CallTrackingMetrics an award-winning marketing attribution and call tracking platform.
MarketingProfs’ Article: Quality Over Quantity in Lead and Conversion Scoring
Lead and conversion scoring paired with optimization strategies can lead to big wins for organizations.
Inc. Article: CallTrackingMetrics Ranks Amongst Highest-Scoring Businesses on Inc. Magazine’s List of Best Workplaces for 2022
CallTrackingMetrics was named to Inc. Magazine's Annual List of Best Workplaces for 2022. Learn more about what drives this team's passion for what they do.
Entrepreneur Article: Can We Remain Connected in an Ever-Changing Hybrid Environment?
Laure Fisher discusses how to keep all employees connected with the shift to hybrid work environments.
Modern Marketing Today Article: Elevating Consumer Experience with First-Party Data
First-party data provides valuable insights into customer behavior and needs.
Call Center Times Article: The Next Steps for Business Call Strategies After STIR/SHAKEN
In attempts to stamp out spam calls and ward off robocalls, STIR/SHAKEN took effect in June 2021. Find out how it is impacting businesses today.
AIthority Article: It’s Time to Give Your Lead Generation Strategy a Makeover: Here’s How
The best lead generation plans take the time to plan strategies, tactics, and execution to maximize results.
Sales and Marketing Management Article: How Marketing Attribution Plays a New Role in the Age of Privacy
Using third-party data is no longer an option for marketers. Marketing attribution can help to create personalized, meaningful customer interactions and engagement.
Customer Think Article: Transforming the Traditional Sales Funnel to the Flywheel
The traditional sales funnel isn't as effective as it once was. Now is the time for many companies to shift to the flywheel.
