CallTrackingMetrics, a leading provider of call tracking software, announced today a new integration with Acquisio, a top digital marketing platform allowing users to manage search, social, and display campaigns. This integration provides advertisers with critical information to connect PPC campaign management with call performance.
Through this integration, users can view calls in conjunction with the other conversion metrics that they track for their advertisements, thereby closing the offline conversion gap. The integration displays the details of each incoming phone call in the Acquisio Report Center and allows users to take action on calls so that bids are only placed on calls that are the most likely to convert. In addition, mutual customers will benefit from the ability to set and track KPIs and automate reporting using Acquisio’s whitelabel-ready templates.
“Optimizing PPC campaigns based on just online conversions is potentially dangerous for advertisers, particularly those who receive a good portion of their leads through the phone. To get the most out of your digital marketing, you need a reliable and accurate call tracking solution that provides direct insight into the performance of PPC campaigns. This integration makes that extremely easy for users,” states Todd Fisher, CEO of CallTrackingMetrics.
“Acquisio is very excited to announce our integration with CallTrackingMetrics; we have had a strong relationship and bringing both solutions together has long been a mutual goal. We’re happy to provide our users more ways to report, analyze and understand their digital advertising and call tracking, and CTM provides such an excellent service- it’s a natural fit,” adds Marc-André Sinclair, VP Marketing at Acquisio.
To learn more about CallTrackingMetrics PPC optimization with Acquisio, visit CallTrackingMetrics.com or call 800-577-1872.
CallTrackingMetrics’s award-winning phone system provides thousands of businesses around the world the tools they need to track, manage, and optimize their phone calls so they can increase conversions. From understanding what advertising campaigns are generating phone calls to routing and monitoring calls for their call center, CallTrackingMetrics allows businesses to transform phone communication into powerful intelligence for their organization. Integrations with systems like Google Adwords and Analytics, Salesforce, Marketo, and Optimizely ensure that calls are seamlessly integrated into existing reporting.
Acquisio provides software that facilitates customer acquisition using ad platforms such as Google AdWords, Facebook Ads, and Bing Ads. Marketers of any size can benefit from Acquisio’s advanced data science tools to automate and optimize most of the processes involved in acquiring new customers online.
As one of the first SaaS companies to apply advanced machine learning technology to advertising, Acquisio’s high-frequency optimization algorithms perform nearly 2.5 million campaign adjustments per day for 400 clients running over 300,000 campaigns. Acquisio is recognized as being one of the fastest-growing companies in North America, winning the Deloitte Tech Fast 500 and Fast 50 awards for four consecutive years.
Acquisio has its headquarters in Montreal, and has offices in New York, Seattle, Austin, Rio de Janeiro, London, Istanbul and, Tokyo. For more information, contact Acquisio.