Categories
Sales Tools
Guides

The Secret to Scoring for Sales and Marketing Success

Explore how and why lead and conversion scoring can make an impact across your organization, for any team and role.

by Chris Todd
Podcast

Becoming Values-Driven: Br8kthru’s Fine Dining Approach to Their Agency Model

What would happen if you treated your customers the way Michelin Star restaurants do? Find out from the award-winning agency that does in our newest episode of Smart Route.

by Hannah Hanover
Resources
Guides

The Modern Keyword Research Playbook

Traditional keyword research is a great foundation. But don't miss out on advanced techniques. Our guide to what most marketers are missing with their SEO strategy.

by Chris Todd
Podcast

Expand Your Audience Reach with Audio Ads

Today’s average American sees between 6,000 and 10,000 ads a day. So how can your target audience possibly remember your campaign? Audio advertising. Join Eric Yang of AudioGo and host Courtney Tyson to learn how audio marketing can make you 220% more memorable than a TV ad.

by Hannah Hanover
Podcast

Goodbye SEO! Rank and Convert Everywhere with DMO

SEO is officially outdated. Market better and drive long-term brand success with Digital Media Optimization (DMO), a new, holistic method to appear and rank in search results on every platform. Learn from Myrna Daramy, DMO Expert and entrepreneur, as she guides us through a strategy-first approach to content that prioritizes accessibility, develops your “digital home,” and achieves conversions across platforms.

by Hannah Hanover
Attribution
Call Tracking
Case Studies

Call Tracking and Marketing Attribution Win Big in the Home Services Industry

On the customer-facing side, Leadhub uses this data to streamline processes for customers by focusing on actionable user experiences on the web.

by Hannah Hanover
Podcast

Scaling Your Business: Transitioning from a Startup to Growth Company

When Laure and Todd Fisher first began CTM, they never imagined they would transition their business from a home-based startup to a $30 million dollar growth company with over 70 employees in just 10 years, without investors. But they did, and now have some practical takeaways for other businesses on the cusp of a similar transition.

by Hannah Hanover
Analytics
Sales Tools
Guides

How Call Tracking Data Helps Solve Sales-Marketing Misalignment

Download our guide, developed alongside MarketingDive, to discover how call tracking helps to improve marketing and sales alignment.

by Chris Todd
Podcast

How to Grow Your Business with Profitable PPC Advertising

In this episode, John Horn of StubGroup and CTM’s Strategic Partner Manager, Courtney Tyson, discuss three things that make or break a PPC ad campaign, the impact of consumer privacy on marketing innovation, today’s biggest challenges in ad targeting, and how to maximize digital ad returns in an internet without cookies. 

by Hannah Hanover
Podcast

How to Crush SaaS Customer Onboarding

Listen now to Smart Route’s episode with Naomi Aiken and host, Courtney Tyson, to learn practical steps you and your company can take to boost ROI for clients, create achievable onboarding timeframes, and find the perfect balance between automation and personalization.

by Hannah Hanover
X