Call Tracking for Marketing Attribution I’m a marketing guy through and through, and I originally came to CallTrackingMetrics looking to solve a marketing attribution issue for our travel and tourism business. For me, I thought the whole marketing component of call tracking was really just solving the ROI issue and monitoring which channels were working.
Explore the tools managers can use to increase contact center agent productivity, and in turn, improve customer experience.
Ever wonder what a typical day looks like for our talented team members? In this new series, we’ll follow our internal experts through one day in their respective roles. Kicking off the series is Lisa Salvatore of the Marketing team! As Senior Paid Media Manager, Lisa is in charge of strategizing and optimizing our Paid
Explore how Google Data Studio gives marketers the tools to consolidate reporting across platforms and start visualizing your data.
Get comfortable, grab a drink, and join us for a casual discussion looking back at how CTM has charted the unknown in 2020—and ahead for a preview of our 2021 product roadmap. Todd Fisher, CEO, and Rick Ruth, Director of Product Management, are going live on October 27th for “Happy Half Hour” during our Launchpad
How Coalmarch leverages CTM to help quantify ad spend and determine which channels are driving revenue for their home services clients.
The digital advertiser's guide to strategies and tactics to take your campaigns to the next level without breaking the bank.