Categories
Sales Tools
Guides

The Secret to Scoring for Sales and Marketing Success

Explore how and why lead and conversion scoring can make an impact across your organization, for any team and role.

by Chris Todd
Podcast

How to Crush SaaS Customer Onboarding

Listen now to Smart Route’s episode with Naomi Aiken and host, Courtney Tyson, to learn practical steps you and your company can take to boost ROI for clients, create achievable onboarding timeframes, and find the perfect balance between automation and personalization.

by Hannah Hanover
Text Messaging
Case Studies

Finding Business Success with CTM’s Text Messaging Software

Michael Barnett never planned on starting a white label business on CTM's software. A year later, it's one of his fastest-growing companies. Its best-selling feature? Text messaging.

by Hannah Hanover
Text Messaging
Video

[Video] Using Text Messaging to Boost Revenue, Engagement, and Satisfaction | Launchpad Summit 2021

During the second annual CTM Launchpad Summit conference, Ken Sylvain and Michael Barnett co-presented on the value of text messaging for business. Watch the video above, and read on for a recap. How CTM clients are finding success with text messaging Having worked with CallTrackingMetrics customers for four years, on top of his 20 years

by Frances Miller
Call Tracking
Events
Video

[Video] CTM Founders Laure and Todd Fisher Share 2022 Predictions in Launchpad Summit Keynote

To kick off the 2021 CallTrackingMetrics Launchpad Summit, Todd and Laure Fisher sat down for a conversation with Erika Rollins, Director of Marketing. Our co-founders opened up about what’s powered them, and CTM, through 2021 and what’s just over the horizon in 2022 for our product, team, and community. Reflecting on the Highs and Lows

by Frances Miller
Podcast

From Retail to SaaS, Consumer Behavior is Changing E-commerce and Marketing

Building and marketing your brand has never been more crucial to your company’s success. But how do you evolve your brand to meet today’s changes in consumer behavior? Or cultivate customer loyalty in a sea of competition, both on and offline? Explore these questions and more on our 10th Smart Route episode, with fashion retail entrepreneur and boutique owner, Wendy Rabin, and a marketing expert at a local SaaS company, Erika Rollins. Listen in as Wendy and Erika discuss everything from e-commerce and human-to-human marketing to the impact of clothes on confidence.

by Rebecca Maslar
Analytics
Guides

Leveraging First Party Data in a Cookieless World

With third-party cookies quickly dropping out of favor, marketers can turn to the data that's actually been here the whole time.

by Chris Todd
Podcast

The Good & Bad of Google My Business

Google My Business is a powerful tool capable of growing your customer base and attracting new business. But is your profile really driving results? Join us for a conversation with Joy Hawkins, a local SEO expert and founder of Sterling Sky, to discover new ways to boost your search rankings, highlight your business’ best offerings, and the five fields that most impact your business’ search performance.

by Rebecca Maslar
Release Notes
Video

Conversion Tracking for Google Ads Lead Form Extensions | CallTrackingMetrics Release Notes Oct 2021

The CallTrackingMetrics team is always working to updates features and functionality for our customers. These changes are often driven by customer feedback and help our customers continue to scale with the platform. This month we are detailing new integrations with Google Ads lead form extensions and Unbounce. Plus updates to the CTM mobile app, 212

by Frances Miller
Podcast

Things Have Changed: Digital Growth in the B2B Space

B2B brand loyalty centers around one thing–unified digital customer experiences. This month we sat down with Marc Waldeck of Brave New Markets, to understand “digital growth” and how it applies to customer acquisition and retention. Marc shares tips on how to get started with your own digital growth strategy along with technology recommendations and best practices to drive results.

by Rebecca Maslar
X