Resources
The Secret to Scoring for Sales and Marketing Success
Explore how and why lead and conversion scoring can make an impact across your organization, for any team and role.
Things Have Changed: Digital Growth in the B2B Space
B2B brand loyalty centers around one thing–unified digital customer experiences. This month we sat down with Marc Waldeck of Brave New Markets, to understand “digital growth” and how it applies to customer acquisition and retention. Marc shares tips on how to get started with your own digital growth strategy along with technology recommendations and best practices to drive results.
The Value of Third Party Reviews with G2’s Mike Buscemi
Reviews can have such a huge impact on businesses large and small. This month we asked Mike Buscemi, a leader of relationship management at G2, to share the value of third party reviews and best practices for businesses looking for reputation management solutions. We cover trending topics like managing negative customer reviews, getting started with review management at your organization, knowing when to ask customers to submit a review, and more!
Save the Date: CTM’s Launchpad Summit Event Returns November 2021
After hosting our first ever multi-day Summit event in 2020, we heard you shouting for an encore. So, save the date and block your calendars for Launchpad Summit 2021: Wednesday, November 3rd through Friday the 5th. This year, we’re bringing you even more content. Get ready for three days and 14 virtual sessions all designed
Building A Successful Mentorship Program: Investing In The Future of Your Employees
In this month's episode, we chat with two of our own about building the CallTrackingMetrics Mentorship Program and its impact on the organization.
Consensual Conversations: Building Customer Trust With First Party Data
In our latest Smart Route episode, we connected with veteran PPC expert Navah Hopkins to learn more about the recent changes regarding third party cookies and data sharing policies.
From Agency Expert to CEO: The Journey of Digital Entrepreneur Aaron Weiche
In our latest Smart Route episode, we connected with CEO and co-founder of Leadferno Aaron Weiche to learn more about his unique career path.
Skill Based Routing, STIR/SHAKEN, and Divisions | CallTrackingMetrics Release Notes June 2021
CallTrackingMetrics regularly updates features and functionality of its marketing attribution and contact center software. These changes are often driven by customer feedback and help our customers continue to scale with the platform. This month we’re detailing new agent routing and team management options, what you need to know about STIR/SHAKEN compliance, and UI enhancements. Watch:
Empowering Remote Employees
We sat down with Jason Hennessey, an internationally-recognized SEO expert who founded Hennessey Digital in 2015, a remote-first digital agency that has since grown into a business valued at over $10 million with over 120 global employees.
Let’s Talk Conversation Intelligence
In our latest Smart Route episode, we connected with the CEO of Deepgram to learn more about how conversation intelligence works.
