For a national company, making the switch from hardwired telecom technology to cloud infrastructure can be an incredibly daunting task.
Marketing without call tracking isn’t much different than gambling. If you don’t know what works and what doesn’t, achieving sustainable success in marketing is highly unlikely.
Since there is no long term commitment, with the right setup, we're confident that any client would see the value of CallTrackingMetrics within two weeks. Not only will they most likely lower their acquisition costs, but they'll also be empowered with the ability to control their phone system via an easy web interface.
Since implementing CallTrackingMetrics' software, Phoenix Rising has reported improvements behind their decision-making processes, which has resulted in a "complete upgrade" of their Admissions/Sales and Marketing departments.
Call Tracking for Marketing Attribution I’m a marketing guy through and through, and I originally came to CallTrackingMetrics looking to solve a marketing attribution issue for our travel and tourism business. For me, I thought the whole marketing component of call tracking was really just solving the ROI issue and monitoring which channels were working.
With CTM in place, we finally had 100% segmented accuracy for inbound calls from those channels. That’s a 300% increase in visibility.
I still come across agencies and advertisers that aren’t tracking phone calls and I recommend CTM every time.
If 20% of your advertising is driving 80% of your sales, don’t you want to know as much as possible about that 20%?
Marketing strategies for home improvement companies have drastically evolved over the past few decades.