The Annual Greystone.Net Healthcare Internet Conference:
Where Digital Insight and Execution Converge
As the healthcare industry continues to change and evolve, it is more important than ever to stay ahead of the curve on Web strategy and development.
Greystone.Net’s annual Healthcare Internet Conference (HCIC) is the largest event of its kind that provides an opportunity to analyze “best practices” on a range of issues and brings together healthcare leaders from a variety of disciplines to collaborate and learn.
Case studies are presented from hospitals in the country on what’s working, including advances in mobile, local, social, CRM and Big Data, physician and patient connectivity and ROI successes. Also, practical tips and ideas for Web strategies and tactics are presented and discussed. HCIC also offers attendees an opportunity to learn from the leading vendors in the country.
Today’s healthcare leaders are finding themselves facing the unbridled growth of Web-based operations, interactivity, functionality and innovation. This complex and challenging — yet exhilarating — time is helping to shape the future of healthcare.
This conference pulls together those in Marketing, Information Services, Web, eHealth and mHealth to learn, collaborate and advance the industry. This year’s conference topics focus on seven major tracks:
- Digital Strategy and Planning
Highlighting the role of robust strategic thought as the healthcare industry addresses the needs of its diverse publics (e.g., patients, consumers, physicians, employees, etc.) through its ever-growing digital footprint.
- Consumer Engagement
Highlighting the newer tools, solutions, techniques and tactics designed specifically to leverage the Web to improve the patient experience and encourage consumer engagement.
- CRM and Big Data
Showcasing CRM and Big Data strategies and implementation tactics through digital marketing integration success stories. This track will also help attendees understand how to evaluate the effectiveness, efficiency and business value of their digital footprint.
- Social Media
Focusing on how social media is reshaping healthcare and how it is impacting consumer choice, branding and traditional marketing.
- Technology and Tools
Highlighting current best-in-class implementations of CMS and CRM platforms, APIs, custom applications, workarounds, open source, etc.
- Digital Marketing
Focusing on the development and execution of digital marketing plans, tactics and campaigns – including everything from organic search to online marketing to reputation management and beyond, all designed to help reach organizational, business and marketing goals as you continue to expand your digital footprint.
- Design and Usability
Focusing on the role of design and usability in the development of effective online user experiences, including how best to reach the increasingly mobile user.