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Podcast

Consensual Conversations: Building Customer Trust With First Party Data

In our latest Smart Route episode, we connected with veteran PPC expert Navah Hopkins to learn more about the recent changes regarding third party cookies and data sharing policies.

by CallTrackingMetrics
Podcast

Becoming Values-Driven: Br8kthru’s Fine Dining Approach to Their Agency Model

What would happen if you treated your customers the way Michelin Star restaurants do? Find out from the award-winning agency that does in our newest episode of Smart Route.

by Hannah Hanover
Podcast

Expand Your Audience Reach with Audio Ads

Today’s average American sees between 6,000 and 10,000 ads a day. So how can your target audience possibly remember your campaign? Audio advertising. Join Eric Yang of AudioGo and host Courtney Tyson to learn how audio marketing can make you 220% more memorable than a TV ad.

by Hannah Hanover
Podcast

Goodbye SEO! Rank and Convert Everywhere with DMO

SEO is officially outdated. Market better and drive long-term brand success with Digital Media Optimization (DMO), a new, holistic method to appear and rank in search results on every platform. Learn from Myrna Daramy, DMO Expert and entrepreneur, as she guides us through a strategy-first approach to content that prioritizes accessibility, develops your “digital home,” and achieves conversions across platforms.

by Hannah Hanover
Podcast

Scaling Your Business: Transitioning from a Startup to Growth Company

When Laure and Todd Fisher first began CTM, they never imagined they would transition their business from a home-based startup to a $30 million dollar growth company with over 70 employees in just 10 years, without investors. But they did, and now have some practical takeaways for other businesses on the cusp of a similar transition.

by Hannah Hanover
Podcast

How to Grow Your Business with Profitable PPC Advertising

In this episode, John Horn of StubGroup and CTM’s Strategic Partner Manager, Courtney Tyson, discuss three things that make or break a PPC ad campaign, the impact of consumer privacy on marketing innovation, today’s biggest challenges in ad targeting, and how to maximize digital ad returns in an internet without cookies. 

by Hannah Hanover
Podcast

How to Crush SaaS Customer Onboarding

Listen now to Smart Route’s episode with Naomi Aiken and host, Courtney Tyson, to learn practical steps you and your company can take to boost ROI for clients, create achievable onboarding timeframes, and find the perfect balance between automation and personalization.

by Hannah Hanover
Podcast

From Retail to SaaS, Consumer Behavior is Changing E-commerce and Marketing

Building and marketing your brand has never been more crucial to your company’s success. But how do you evolve your brand to meet today’s changes in consumer behavior? Or cultivate customer loyalty in a sea of competition, both on and offline? Explore these questions and more on our 10th Smart Route episode, with fashion retail entrepreneur and boutique owner, Wendy Rabin, and a marketing expert at a local SaaS company, Erika Rollins. Listen in as Wendy and Erika discuss everything from e-commerce and human-to-human marketing to the impact of clothes on confidence.

by Rebecca Maslar
Podcast

The Ins and Outs of Google My Business

Google My Business is a powerful tool capable of growing your customer base and attracting new business. But is your profile really driving results? Join us for a conversation with Joy Hawkins, a local SEO expert and founder of Sterling Sky, to discover new ways to boost your search rankings, highlight your business’ best offerings, and the five fields that most impact your business’ search performance.

by Rebecca Maslar
Podcast

Things Have Changed: Digital Growth in the B2B Space

B2B brand loyalty centers around one thing–unified digital customer experiences. This month we sat down with Marc Waldeck of Brave New Markets, to understand “digital growth” and how it applies to customer acquisition and retention. Marc shares tips on how to get started with your own digital growth strategy along with technology recommendations and best practices to drive results.

by Rebecca Maslar
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