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Podcast

Consensual Conversations: Building Customer Trust With First Party Data

by Kim Jaso

For years, brands have been using cookies to track website visitors and gather data around user preferences in order to better target advertisements and improve customer experiences. However, Google is preparing to change the way we use cookies and ad tracking tools in the near future so that third-party cookies, or those created by domains other than the site you are visiting directly, will be phased out.

In this episode of our Smart Route podcast, we sit down with veteran PPC expert Navah Hopkins to learn more about these changes and what’s to come.

 

Hopkins walks us through the upcoming changes regarding third party cookies and data sharing policies, as well as how these privacy changes will impact different industries. Plus, get her insights around how marketers can prepare and get the most out of their existing customer data starting now.

Listen now:

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