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Introducing Our New Podcast Series: Smart Route

by Kim Jaso

One of our favorite activities during the coronavirus pandemic? Listening to podcasts as a way to stay engaged and connected to the world and business community. Our marketing team here at CallTrackingMetrics decided, Why not join in on the fun? Alas, our new podcast series, Smart Route, was born!

Introducing our new podcast series, Smart Route

With a focus on customer storytelling and connecting with thought leaders across industries to discuss innovative ideas at the intersection of marketing, customer experience, and sales, our hope is the Smart Route podcast will inspire your business’s journey forward.

At CTM, we consider ourselves very lucky that many of our customers come to us first for one thing, such as marketing attribution or remote operational support, and over time evolve to use our business in ways they never even dreamed of when they first signed up for our service. We strive to be flexible and nimble so we can scale with your unique business’s needs.

The Smart Route podcast is all about capturing that essence of innovation and charting the unique journeys that business owners take, whether in terms of how they’ve built their business, utilized certain marketing strategies, or found ways to build a more efficient workforce.

Tune in to our first episode

In our first episode, we started close to home by interviewing our own co-founders of CallTrackingMetrics, husband and wife duo Todd and Laure Fisher. Listen below to hear more about what inspired them to start CallTrackingMetrics from their basement many years ago, what it’s like running a company as a married couple, and how they plan to grow the company for the future.

How This Husband and Wife Team Grew a Business From Their Basement into a $20M Company

Like what you hear? Be sure to follow along for new episodes each month. Future upcoming episodes will explore the power of conversation intelligence, how to better leverage various messaging methods, SEO, how to empower your remote employees, and much more.

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