Free ebooks and guides to help solve your most complex issues, all in one place.
The General Data Protection Regulation (GDPR) is set to take effect on May 25 of this year. What does it mean for you? Well, anyone doing business with citizens of EU countries will ...
A Guide to CallTrackingMetrics, Salesforce, and CustomerExperience Whether in person, online, or over the phone, consumer experience can make or break a business. This old adage of “customer comes first” is underscored by ...
In this guide, we’ll present a variety of channel attribution strategies, and describe how CTM can help you finally gain a complete picture of the marketing journey.
If you’re like many marketers today, your bread and butter is email and social media. And while both are reliable channels that chart solid results when done right, you could be missing out.
With ecommerce trending towards becoming a half trillion-dollar industry in the next few years, opportunities abound for online retailers. But the competition is stiff—ecommerce businesses must make the best possible use of every ...
Your profitability depends on generating solid leads, making informed decisions about those leads, and distributing them efficiently. Doing all of this in a cost effective manner requires tools to help you drive efficiency ...
The right tool can pull all of your call-related efforts—and arguably your entire operation—together, making your business leaner and more productive.
Data surrounding both the online and offline journey is valuable to understanding what makes conversions happen and helps agencies hone their efforts to generate more of the qualified leads that drive revenue—attaching a measurable ...
While personal relationships will always be the foundation of successful firms, there is a strong case to be made for investing in innovative tools and techniques—especially online marketing and call tracking.
Learn how to close the conversion gap through the power of call tracking.
Boost efficiency and sales across the organization.
First and foremost, quick, effective connections between clinics and callers must be established in a way that expedites admissions, while protecting the privacy of those seeking treatment. Secondly, but of growing importance, calls ...