What is Call Scoring? (It’s Not exactly Lead Scoring) Call scoring is the process of assessing data from a phone call against a predefined set of performance standards and then giving it a ‘score’. Call scoring, most often thought of as a tool for call centers, is highly effective for marketing and sales teams as
Discover key strategies to make your SMS marketing campaigns more effective.
With the increased level of functionality and customization, Call Triggers are a great next step to enhance your Salesforce integration.