The Franchiser’s Guide to Call Tracking

Technology has made it possible for both franchisee and franchisor to synchronize, track, and maximize their resources—easily, affordably, and successfully.


Whether a franchisor is supporting five hundred franchisees or five, they share common needs and are affected by many of the same industry trends. Take a look at franchise-specific needs and trends that are shaping the franchise industry today and learn how call tracking is helping franchises stay connected.


About CallTrackingMetrics

CallTrackingMetrics' award-winning phone system provides thousands of businesses around the world the tools they need to track, manage, and optimize their phone calls so they can increase conversions. From understanding which advertising campaigns are generating phone calls to routing and monitoring calls for their call center, CallTrackingMetrics allows businesses to transform phone communication into powerful intelligence. Integrations with systems like Google AdWords, Google Analytics, Salesforce, and Marketo ensure that calls are seamlessly integrated into existing reporting.