Information Regulation & Call Intelligence: A Guide to Staying Compliant in the Post-GDPR Era

 

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Compliance is an issue that many companies would prefer to sideline as peripheral to their “real” business, but they do so at their own peril. Today, privacy and security concerns define how businesses communicate internally and externally, how they store and transmit data, and how they do commerce globally. Regulations around information safety impact a surprisingly big piece of the U.S. economy, with industries that interact with sensitive personal information (healthcare and financial services providers, for example) bearing an even heavier regulatory burden.

On May 25 of this year, the global piece of the compliance puzzle will become a bit more complicated. That’s when the General Data Protection Regulation (GDPR) is set to take effect in the EU, meaning that anyone doing business with EU countries will be faced with a new – and potentially hefty – compliance lift. Follow along as we explain the background of this new regulation, how it might affect you, and the ways that CallTrackingMetrics’ call intelligence platform can help you manage your global-reach compliance.

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About CallTrackingMetrics

CallTrackingMetrics' award-winning phone system provides thousands of businesses around the world the tools they need to track, manage, and optimize their phone calls so they can increase conversions. From understanding which advertising campaigns are generating phone calls to routing and monitoring calls for their call center, CallTrackingMetrics allows businesses to transform phone communication into powerful intelligence. Integrations with systems like Google AdWords, Google Analytics, Salesforce, and Marketo ensure that calls are seamlessly integrated into existing reporting.

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