CTM Weekly Digest: December 28, 2018

We’re constantly working to improve our product here at CallTrackingMetrics.

The following updates should be rolling out next week:

  • Integration with VWO: We’re excited to announce our upcoming integration with website optimization tool VWO. The integration will work in the following ways:

Attach VWO session data to your calls, letting you know which caller is participating in which VWO experiment and variation. 

Define which criteria constitutes a conversion on our platform, and then send those custom conversions into VWO via triggers.

View calls broken down by experiments and variations within the CTM Reporting screen.

View data from your CTM calls inside the VWO platform.

Integrating your CallTrackingMetrics account with VWO will allow you to understand which variations are driving calls and ultimately, conversions.

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