If you’re like many marketers today, your bread and butter is email and social media. And while both are reliable channels that chart solid results when done right, you could be missing out. While cultivating your prospecting and conversions on those two channels, make sure you’re not overlooking another growing channel and a potential goldmine of customer engagement: SMS marketing.
If you’re unsure about the benefits or best practices of an SMS campaign—or even what’s involved—keep reading. This quick guide will spell out the value of SMS marketing, explain how to build an effective campaign, and show how the CallTrackingMetrics platform can help at every step along the way.
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CallTrackingMetrics' award-winning phone system provides thousands of businesses around the world the tools they need to track, manage, and optimize their phone calls so they can increase conversions. From understanding which advertising campaigns are generating phone calls to routing and monitoring calls for their call center, CallTrackingMetrics allows businesses to transform phone communication into powerful intelligence. Integrations with systems like Google AdWords/Analytics, Salesforce, Marketo, and Optimizely ensure that calls are seamlessly integrated into existing reporting.