Gaining an accurate and complete picture of your marketing attribution—which channels are producing leads and conversions—is crucial to getting the biggest return on your marketing dollars.
In this guide, we’ll present a variety of channel attribution strategies, and describe how CallTrackingMetrics can help you finally gain a complete picture of the marketing journey.The whitepaper will be sent to your email after the form is completed.
CallTrackingMetrics' award-winning phone system provides thousands of businesses around the world the tools they need to track, manage, and optimize their phone calls so they can increase conversions. From understanding which advertising campaigns are generating phone calls to routing and monitoring calls for their call center, CallTrackingMetrics allows businesses to transform phone communication into powerful intelligence. Integrations with systems like Google AdWords/Analytics, Salesforce, Marketo, and Optimizely ensure that calls are seamlessly integrated into existing reporting.