Optimization Through Integration

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A Guide to CallTrackingMetrics, Salesforce, and CustomerExperience

Whether in person, online, or over the phone, consumer experience can make or break a business. This old adage of “customer comes first” is underscored by research: nearly 90 percent of consumers prefer quality of service over access to the latest, most innovative products.

Despite the growing demands, however, four out of ten contact centers still have no analytic tools to help them track or access customer data. This makes it difficult to connect the crucial dots between marketing, sales, service, retention, and agent performance.

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About CallTrackingMetrics

CallTrackingMetrics' award-winning phone system provides thousands of businesses around the world the tools they need to track, manage, and optimize their phone calls so they can increase conversions. From understanding which advertising campaigns are generating phone calls to routing and monitoring calls for their call center, CallTrackingMetrics allows businesses to transform phone communication into powerful intelligence. Integrations with systems like Google AdWords, Google Analytics, Salesforce, and Marketo ensure that calls are seamlessly integrated into existing reporting.

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