White Paper: Google AdWords and the Conversion Blind Spot

Ways to close the conversion gap through call tracking.

 
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Countless marketers and business owners swear by Google’s marketing tools. But, those who neglect call tracking are missing a major part of the picture. In this guide, we will explain why call tracking matters, and how it can work together with Google’s popular tools to provide a complete picture of the sales funnel.

 

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About CallTrackingMetrics

CallTrackingMetrics' award-winning phone system provides thousands of businesses around the world the tools they need to track, manage, and optimize their phone calls so they can increase conversions. From understanding which advertising campaigns are generating phone calls to routing and monitoring calls for their call center, CallTrackingMetrics allows businesses to transform phone communication into powerful intelligence. Integrations with systems like Google AdWords/Analytics, Salesforce, Marketo, and Optimizely ensure that calls are seamlessly integrated into existing reporting.