Overview of Tracking Sources (Advertising Channels)


Last Updated: 08/03/2017 Back to Topic All Articles

You can track any onsite or offsite advertising channels through CallTrackingMetrics.

Onsite sources are advertising channels that drive traffic to your website, and thus a tracking number will dynamically appear on your website when visitors come from one of those sources. You need to install our dynamic tracking code in order for tracking numbers to dynamically appear on your website. You can find that code here.

Offsite sources are advertising channels where tracking numbers appear OFF of your website-– in a TV ad, in a postcard, on a flyer etc. You do not need to install our tracking code on your website if you are just tracking offsite sources.

You will find that most of the onsite and offsite sources you want to track are already pre-programmed in our system and you can choose from them in the “tracking source” dropdown when configuring new tracking numbers on the buy numbers page.

You can always update/change the source for a tracking number by going to the manage tracking numbers page and clicking edit in the tracking source field. If the source you want to use does NOT already exist in our system as a pre-programmed source, you can add it on the tracking sources page and then associate tracking numbers to it. Read more about creating custom tracking sources.

Pre-Programmed Sources Available:

Ad Extension

Place these tracking numbers in your Adwords Ad Extensions. Once you have purchased the numbers in our system and associated them with this source, go into Google Adwords and add these tracking numbers as extensions. This is an “offsite” source because the numbers are appearing in the actual ads.

Bing Paid

Will display tracking number to visitors to your website clicking through from a Microsoft Adcenter ad.

You will need to add utm_source=bing&utm_medium=cpc to all destination URLs in AdCenter for the dynamic number swapping to work correctly for your Adcenter visitors. You may adjust this criteria in the Landing URL field when you click edit next to this source on the tracking sources page.

Bing Organic

Tracking numbers associated with this source will display dynamically to visitors coming from a Bing search. You will be able to see the search queries that each of these visitors used in the call reports—> calls by search term.

Direct

Tracking numbers associated with this source will display dynamically to visitors to your website who go directly to the URL (i.e. they type the URL into their navigation bar).

Email

By default, this is an “offline” source, which means the tracking number wont be dynamically showing on your website– but rather its a phone number that you can place in your emails.

If you would like to have a tracking number that dynamically appears on your website when someone clicks through from your email links, then you should edit the email source to be an onsite source and program the source based on how the click through URL’s are programmed in your email client. (for example– we recommend using something like utm_medium=email in the Landing URL field). You can typically control the tagging for your email links within your email client.)

Facebook

By default, this is an “online” source, which means that the tracking number will be displayed to visitors to your website who have landing there from Facebook.

If you would also like to place a tracking number directly on your Facebook page, then you should purchase a separate number and set it up with a new Offsite source named (Facebook).

Google Adwords

Tracking numbers associated with this source will display dynamically to visitors to your website clicking through from a Google Adwords ad.

Make sure you have Auto Tagging enabled in your Google Adwords account to use this source as we look for a gclid id in the landing URL’s.

Google Maps

Place these tracking numbers in your google maps business profile. This tracking number will appear in the actual business listing. This is an “offsite” source as the tracking number is not dynamically appearing on your website. If someone clicks through to your website from your Google Maps/Local listing, they will see your Google Organic tracking number on your website if you have set one up.

Google Organic

Tracking numbers associated with this source will display dynamically to visitors coming from a google organic search. You will be able to see the search queries that each of these visitors used in the call reports, found under Reporting > Call Reports > calls by search term.

Do not place these numbers in your Google Maps/Local Business Listings. If you wish to use a tracking number in your Local Listing, you should instead choose “Google Maps” as the source and then program that tracking number into your Google business profile.

Referral

Tracking numbers associated with this source will dynamically display to visitors to your website from another website. If you are tracking other sources, they will trump this source. Referral can be thought of as a catch all source for referral sources of traffic to your website. We would recommend breaking out major referral sources like Google Organic, Adwords, Bing etc separately for data quality purposes.

Television, Radio and Print

Place these tracking numbers in your ads so that as visitors see or hear the ads, they can call the number. They are off site sources so they are not designed to appear dynamically on your website.

Twitter

Tracking numbers associated with this source will display dynamically to visitors coming from Twitter to your site.

YouTube

Tracking numbers associated with this source will display dynamically to visitors coming from YouTube to your site.

Website

Tracking numbers associated with this source will dynamically display to all visitors to your website– direct or through another website. Calls that come in through this tracking number will be recorded as the source website. If you want to have more granularity in calls by source reports, then we would recommend using additional sources as described herein.


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