Google AdWords Changes for Call Extensions starting February 6th, 2017


Last Updated: 08/03/2017 Back to Topic All Articles

What’s changing in AdWords February 6th, 2017

If you have landing pages with a strong call to action to place a phone call Google is going to automatically create call extensions for your ads with the phone number from your landing page.

What this means:

If you’re using Dynamic Number Insertion this means that Google AdWords is automatically going to create call extension with the number matching your websites target number, essentially removing CTM’s call tracking from the call extension.

How to fix it:

If you do not want to receive phone calls from your mobile search ads, please indicate this in AdWords in the Ad extensions tab before February 6, 2017:
-; Select “View: Automated extensions report”
-; Scroll down to “Automated extension options (advanced)” and click on “Edit”
-; Uncheck the option for “Automatic call extensions” under “Do not use specific automated extensions in this account”.
Ad extensions tab
Extensions, options
After February 6, 2017, please follow these steps if you’d like to opt out from having Google create additional automatic call extensions in the future. You can also update call extensions yourself directly in AdWords to use different phone numbers or remove them from specific campaigns and ad groups. If you have any questions, please visit the Help Center and don’t hesitate to contact us at any time.

Google AdWords Announcement email:

You’re receiving this message because your AdWords account (customer ID: 774-773-XXXX contains ads that take users to landing pages prominently featuring a phone number. Starting February 6, 2017, call extensions will be automatically added to these mobile search ads using the following phone numbers from your landing pages:

Phone Number(s) +1 888-898-XXXX

You’ll be able to get detailed reporting insights about your calls performance (including call duration, call start and end time, caller area code) and whether the call was connected. You can also set up call conversion tracking to see which parts of your campaigns are driving the most valuable calls.

If you do not want to receive phone calls from your mobile search ads, please indicate this in AdWords in the Ad extensions tab before February 6, 2017:
-; Select “View: Automated extensions report”
-; Scroll down to “Automated extension options (advanced)” and click on “Edit”
-; Uncheck the option for “Automatic call extensions” under “Do not use specific automated extensions in this account”.

After February 6, 2017, please follow these steps if you’d like to opt out from having Google create additional automatic call extensions in the future. You can also update call extensions yourself directly in AdWords to use different phone numbers or remove them from specific campaigns and ad groups. If you have any questions, please visit the Help Center and don’t hesitate to contact us at any time.


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