What Data is Sent to Google Analytics


Last Updated: 08/01/2017 Back to Topic All Articles

The data sent to Google Analytics (GA) does not include an personally identifiable information (PII) or sensitive personal information (SPI).

When we send an event to GA we send the following information:

  • tracking number name/label if available/configured
  • tracking number
  • first-call or repeat-call
  • call id

The event label will look like one of these:

  • “my tracking number label”, +18885551212:first-call, 123456789
  • “not set”, +18885551212:repeat-call, 123456789

The value of the event will be the duration of the call in seconds.

Google Analytics screenshot example


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