Many marketers know that call tracking allows companies to track the sources of inbound phone calls, but it actually goes far beyond this single function. In reality, call tracking is an entire system of tools that can help organizations fine-tune their marketing efforts, sales performance, customer service, and more.
The CallTrackingMetrics platform gives businesses the ability to map calls back to particular advertising campaigns, to manage the performance of sales and support staff, and to efficiently route calls to their teams however large or small.
Healthcare providers need a way to track the performance of their advertisements and call center agents just like other businesses, but they also need to protect the sensitive information being collected.
CallTrackingMetrics offers a set of features that allow medical customers to maintain compliance with the regulations of HIPAA and HITECH while still being able to leverage the critical data for their marketing and sales departments.