As a digital marketing strategist, I'm always looking for the most comprehensive data regarding just how effective our digital strategies are performing. I realized there are 2 types of conversions from a website, online such as a form submission and offline such as a phone call. Monitoring our online conversions was easy, there are several avenues reporting that data. However we didn’t have a way to monitor our offline sources such as phone call leads and sales.
Which brought us to CallTrackingMetrics.
CTM provides us with a deeper understanding into the digital marketing funnel and how revenue flows from traffic > lead > customer. We are then better able to figure out which part of the equation is a problem for our clients and we can help address it.
Holly L.- Search Account Manager - Advision