Cookie Policy

Effective date

February 12, 2025

We and our service providers, acting on our behalf, automatically collect specific data using tracking technologies like cookies and web beacons. This notice describes what tracking technologies we use and what we use them for.

When you visit the CallTrackingMetrics website, www.calltrackingmetrics.com, or the CallTrackingMetrics Service Portal, we and our service providers acting on our behalf automatically collect certain data using tracking technologies like cookies and web beacons. This notice describes what tracking technologies we use and what we use them for.

Some information collected by cookies may be considered personal information in certain jurisdictions. Therefore, this Cookie Policy should be read in conjunction with our Privacy Policy.

 

What’s a Cookie?

A cookie is a piece of data contained in a very small text file that is stored in your browser or elsewhere on your hard drive. Cookies allow CallTrackingMetrics to identify your device as you navigate through our publicly accessible website (the CallTrackingMetrics Site) or our service portal. We also use them to recognize return visitors to the CallTrackingMetrics site. This helps make navigating and interacting with the CallTrackingMetrics site and our service portal more efficient, easy, and meaningful. Cookies may not contain any information that personally identifies a user, but personal data that we store about you may be linked to the information stored in and obtained from cookies.

CallTrackingMetrics uses both session and persistent cookies. Session cookies disappear from your computer or browser when you close your web browser or turn off your computer. Persistent cookies stay on your computer even after you’ve turned it off. The cookies on our websites fall into four categories: (1) strictly necessary (the website cannot function without them), (2) functional (lets us personalize and enhance the website), (3) performance (helps us improve website performance)and (4) targeting (allows us to provide more relevant advertising to you).

To learn more about each category of cookie and to manage your preferences, visit our cookie consent tool by clicking on the “Cookie Preferences” link at the bottom right of the CallTrackingMetrics website you are visiting.

You can opt out of all types other than strictly necessary cookies. See “Your Cookie Choices” below for more information. However, remember that if you opt out of cookies, certain parts of the CallTrackingMetrics site or account portal may not work as intended.

 

Manage Your Cookie Preferences

CallTrackingMetrics uses a cookie consent tool, which you can utilize to customize your cookie preferences. When you visit our website for the first time, a cookie consent banner will pop up and ask you to customize your cookie preferences. If you decide to change your preferences at a later date, you can easily do so by clicking on the “Cookie Preferences” link on the bottom right of the webpage you are visiting. Please note that Required Cookies cannot be disabled, and if you decide to opt out of Functional Cookies, certain functionality on our websites or your account may be impacted. Any choices concerning cookies are browser and/or device-specific. If you clear your cookies from your browser on any of your devices, your choices will need to be reset.

 

Manage Cookies Using Your Browser

In addition to using our Cookie Consent tool, you can use your browser settings to opt out of Functional Cookies and Advertising Cookies. For more information on how to do that, click here. To manage privacy and storage settings for cookies, click here.

 

Opt Out of Advertising Cookies

To learn more about how to opt out of targeting and advertising cookies, you can go to the Your Online Choices page, the Network Advertising Initiative page, and the Digital Advertising Alliance’s Consumer Choice page. These opt-out tools are provided by third parties, not CallTrackingMetrics. We do not control or operate these tools or the choices that advertisers and others provide through these tools.

 

What’s a Web Beacon?

Web beacons are clear electronic images that can recognize certain types of data on your computer, like cookies, when you view a particular website tied to the web beacon, and a description of a website tied to the web beacon. For example, we may put web beacons in marketing emails that notify us when you click on a link in the email that directs you to the CallTrackingMetrics Site or one of its pages.

 

How We Use Web Beacons

We use web beacons along with cookies to gather data about use of the CallTrackingMetrics Site and Service Portal and interaction with emails from CallTrackingMetrics. We also use web beacons to operate and improve the Site and email communications.

 

What We Do With IP Addresses

When you visit the CallTrackingMetrics Site, Service Portal, or use our products and services, like our APIs, we collect your IP addresses to track and analyze information about the devices that are connecting to our systems and about where those devices are located. For example, we use IP addresses to track which regions visitors to our CallTrackingMetrics Site or Customers logging into our Service Portal come from and to detect possible fraud.

 

How You Contact Us

You may contact via email at privacy@calltrackingmetrics.com. Or, you may write to us at the address listed below.
CallTrackingMetrics, LLC.
231 Najoles Road Suite #500
Millersville, MD 21108