Call Tracking for Google AdWords

Keyword level call tracking for Google AdWords campaigns

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Calls Are a Critical Part of Your Google Adwords Optimization

Combining CallTrackingMetrics and Google AdWords allows marketers to track and attribute phone calls as conversions in Google AdWords up to 90 days after the click took place. This ensures that credit is received and attributed for every call generated from Google AdWords campaigns, while at the same time adding an extra layer of tracking.

  • Google AdWords
    Create a seamless flow of data, connecting the exact paid click to the caller
  • Google Analytics
    View your calls in Analytics and analyze them in conjunction with your website data
  • Keyword Optimization 
    Optimize ad campaigns by which keywords are driving calls and sales
  • Call Extensions
    Track each call from your click-to-call ads back to the keyword searched
  • Conversion Tracking
    Match calls to paid clicks and count them as a conversion in Google AdWords

Schedule a demo to see why 25,000 customers trust us to manager their call tracking campaigns.

 

Customer Success

Tracking millions of calls every month for more than 30,000 clients worldwide

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Learn how CallTrackingMetrics is helping businesses track, manage and automate calls.

Katy Hunter

Sr. Director of Bing Ads Product Marketing

“CallTrackingMetrics is an important Bing Ads partner and one of the first call providers to leverage our new Offline Conversion Import APIs to track call conversions across our shared clients. This is a great new offering for the many advertisers who rely on telesales channels to connect with new and existing customers, and grow their business. With CallTrackingMetrics, customers can now connect their call conversion data back into their Bing Ads campaigns for better performance insights and campaign optimizations.”

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Integrates with the popular tools you are already using every day