Truly Amazing Call Tracking Software

Discover which ads are driving phone calls, form submissions, and text messages

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Powerful Call Tracking & Advanced Call Management for Businesses Around the Globe

Easily discover which marketing campaigns, website pages and search keywords are driving phone calls and, ultimately, conversions. Our call tracking software provides attribution all the way down to the keyword level, allowing you to optimize all marketing campaigns for maximum ROI.

  • Call Tracking Software
    Get keyword-level attribution on phone calls, allowing you to better optimize individual campaigns for maximum ROI.
  • Conversion Tracking
    Automatically attribute incoming phone calls as conversions for your various paid marketing campaigns.
  • Dynamic Number Insertion
    Dynamically replace the phone numbers on your website depending on custom swapping rules that you define.
  • Click-to-Call Ads
    Each phone call generated by your call extension or click-to-call ads can be mapped back to the keyword, ad group, and campaign that led to the call.
  • Text Messaging
    Use our software to leverage text messaging as an effective way to generate leads and service customers.
  • Integrations With Popular Tools
    Send data to top analytics platforms, business tools, and marketing platforms. Integrate with the popular tools you already use every day.
  • Call Management
    Intelligent call routing and advanced call automation tools get phone calls into the right hands quickly.
  • Contact Center Software
    You can now get all the benefits of marketing call tracking and call management tools in one place with our Contact Center Plan.

Try us free for 14 days to see why more than 30,000 customers trust us to manage their call tracking and call management.

How It Works

Know exactly which ads are driving calls, texts, and form submissions

One line of CallTrackingMetrics' tracking code on all the pages of your site does all of the work. No custom URLs or tags needed.

Tracking code will instantly recognize the channel and geographic location visitors are coming from and show them the correct phone number.

Incoming calls are matched to an exact website visitor. You will instantly know the referring URL, search keywords, landing pages, and ads the caller came through.

The tracking code remembers the original advertising channel for each visitor, continuing to show them the same tracking number each time they visit your site.

Customer Success

Tracking millions of calls every month for more than 30,000 clients worldwide

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Learn how CallTrackingMetrics is helping businesses track, manage and automate calls.

Katy Hunter

Sr. Director of Bing Ads Product Marketing

“CallTrackingMetrics is an important Bing Ads partner and one of the first call providers to leverage our new Offline Conversion Import APIs to track call conversions across our shared clients. This is a great new offering for the many advertisers who rely on telesales channels to connect with new and existing customers, and grow their business. With CallTrackingMetrics, customers can now connect their call conversion data back into their Bing Ads campaigns for better performance insights and campaign optimizations.”

Send Data to Top Analytics and Marketing Platforms

Integrates with the popular tools you are already using every day